A Few New Ideas and The Music Business


This idea has been surveyed a lot throughout the year. Finally I can tell you more about my upcoming publications. I’ve been thinking how to complete the trilogy. One option would be to write a brand new The Essence of the Music Business book. The other is the inclusion of new ideas and updated material within the previous three. Since the first part, Contracts, was already updated in March 2019, the other two parts, Philosophy and Strategy, remain.

I read both books twice – thinking about how they could be improved. I was particularly interested about the structure and order of presentation. Could I get new information there without compromising the understanding. Whether the existing structure gives room for new ideas or and whether there is enough space so that the book does not become too long. I realized that the update could take place in two steps. It allows me to complete the material if needed. If I make Philosophy first with the things I want to add there, I can further refine them in terms of strategy. This realization was followed by a sense of freedom. This would avoid the possibility that an entirely new book would actually be a repetition of three previous ones with only a few new ideas. The possibility of this always exists, as the trilogy as a whole contains more than five hundred pages.

This kind of solution also allows for depreciation. I can take unnecessary songs out of the books – these always remain, at least for first editions. When the time has elapsed since the publication, the text can be evaluated more objectively and from a better distance.

I have recently focused on streaming management, more carefully than in the past. Just because to get as much practical experience as possible on how to perform this task in the 2020’s. Or rather, I started this operation a few years ago – at the national level. Now it has been continued internationally, with the same team as before. The experiences I get from all this can be read in the new editions of The Essence of the Music Business.

The Essence of the Music Business
Round table meeting for Annika’s Debut Album release – 2019

So, there has been more to this than just writing and publishing. It’s been a pleasure to partner with Grey Beton Records. Our second joint operation, Delta Enigma’s Waterfall, will be released along that avenue. More likely all my other artists will end up with the same solution. Such a vision that CEO Richard Hiles has to offer also provides the experience required for modern streaming release behavior.

The Essence of the Music Business by Mika Karhumaa
Delta Enigma – 2020

Stay safe and stay healthy,