Behind the Scenes – lectures

 

These behind the scenes stories have become the most interesting part of my communication – if readers are asked. I thought I’d write them whenever I got the point. Here’s one such – this time from lectures.

Every now and then you get to participate something great. It is all about atmosphere and the dynamics of the group. The picture below is from the lecture yesterday – it was the third of total seven we do. The subject is, of course, the music business and this time the story of the artist and the SEO (search engine optimization) implications associated with it.  Given that this is a multi-faceted entity and at times a difficult subject to grasp, we received a well-analyzed set of related issues and opportunities.

However, this is not the reason why I am writing this story. No – this is about atmosphere that students at their most receptive can create. I travel five hours for each lecture – one lecture trip takes ten hours. With seven sessions in one and a half months, it takes a total physical presence of one hundred hours.

This may sound heavy, including all the preparation. The truth is that it is not. Not even close. Every professional lecturer knows what it means when you know you are expected. It inspires you in the same way you hope to inspire who you talk.

A picture says more than a thousand words. I hope the picture below conveys the mood of the classroom we have in Seinäjoki.

We still have fours sets left. The Skype is a great invention as we get in touch with Jack McConnell, the lead singer and guitarist of Melba Culp in the next lecture. With him, we go through the things the artist and their manager handles every day. Against this background, it is easier to go through the student’s own bands and their operative advancement.

Remember, all preparation is the way for a professional to be ready when you need it the most and we get good photos with iPhone.

The Essence of the Music Business
A picture from the music management lecture at Seinäjoki University of Applied Sciences
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