This has been a great course – not just for its substance, but the people. Given that we have not been able to meet each other, but at a distance, we learned how to work as a team. A lot has happened during these eight weeks. One might think that the charge will weaken in the wake of four-hour remote lessons. Or that everything is a mere theory. No, it didn’t happen this time. We let the story and necessities be our course. We grew along the way according to what new material we received for our lessons. We let our guests bring extra boost at the moments when our imagination met their limits. This course could have continued no matter how long. It is about management and intercession know-how after all.
In reality – all this gave rise to a completely revamped The Essence of the Music Business:Strategy, as well as an adapted frame for the same course next semester. The first three times we went on our own, got to know each other and our ways of working. We worked between lectures in our social media group and analyzed the delivery of the lectures. After this introduction ran its course, it was time to welcome our awesome guests Annika Nord, Delta Enigma, and Melba Culp. They brought practicality to the course – presenting their current situation.
As we set out to consider their next moves – we found ourselves thinking about momentary co-management. The artists taught the students their own tricks and the students, enlightened by it, presented their own development suggestions. Quite a many of these proposals were workable. Some of them decided to be implemented immediately. Even in management – it is important to be able to think outside the box – to get an external view. Now the students of this course offered it.
Today we met for the last session of the fall – to evaluate the course. It was great that everyone wanted to be involved. That’s not all. It’s best to save the best for the last. The day began with a lecture by Mandy Aubry from Songtrust on music publishing. This, in some places, difficult subject becomes an easy-to-understand whole when presented by a professional this level.