SeAmk

Final Course of the Year

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This has been a great course – not just for its substance, but the people. Given that we have not been able to meet each other, but at a distance, we learned how to work as a team. A lot has happened during these eight weeks. One might think that the charge will weaken in the wake of four-hour remote lessons. Or that everything is a mere theory. No, it didn’t happen this time. We let the story and necessities be our course. We grew along the way according to what new material we received for our lessons. We let our guests bring extra boost at the moments when our imagination met their limits. This course could have continued no matter how long. It is about management and intercession know-how after all.

Music Business Management Course Running at SeAmk
SeAmk’s Cultural Management Studies 2020

 

 

 

 

 

 

In reality – all this gave rise to a completely revamped The Essence of the Music Business:Strategy, as well as an adapted frame for the same course next semester. The first three times we went on our own, got to know each other and our ways of working. We worked between lectures in our social media group and analyzed the delivery of the lectures. After this introduction ran its course, it was time to welcome our awesome guests Annika Nord, Delta Enigma, and Melba Culp. They brought practicality to the course – presenting their current situation.

Mika Karhumaa's Music Business Course
SeAmk Cultural Management Students w/Delta Enigma

 

 

 

 

 

 

As we set out to consider their next moves – we found ourselves thinking about momentary co-management. The artists taught the students their own tricks and the students, enlightened by it, presented their own development suggestions. Quite a many of these proposals were workable. Some of them decided to be implemented immediately. Even in management – it is important to be able to think outside the box – to get an external view. Now the students of this course offered it.

Today we met for the last session of the fall – to evaluate the course. It was great that everyone wanted to be involved. That’s not all. It’s best to save the best for the last. The day began with a lecture by Mandy Aubry from Songtrust on music publishing. This, in some places, difficult subject becomes an easy-to-understand whole when presented by a professional this level.

Final Course of the Year at SeAmk
SeAmk Cultural Management Studies w/Jack McConnell, Annika Nord, Delta Enigma

 

 

One Picture Is Worth A Thousand Words

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Every now and then you get to participate in something great. The picture below is from our recent lecture – the third of total seven we do. The subject is, of course, music business – this time the story of the artist and the online presence associated with it.  Given that the case in hand is a multi-faceted entity and at times a difficult subject to grasp, we received a well-analyzed set of related information.

One picture is a worth thousand words
© Inkeri Autio

 

 

 

 

 

 

However, this is not the reason why I’m writing this story. No – this is about the atmosphere that students at their most receptive can create. Despite these unprecedented times and the limitations it may create, energy released flowed here. And yes – it is all reciprocal. Every lecturer knows how it feels to be in it.

One picture is worth a thousand words. I hope the picture conveys the mood from the ‘classroom’ we had through Teams. I, too, thought that a four hour lecture with 40 students might be hard to keep interesting. How wrong I was. Of course it would great to have a live audience, but there’s absolutely nothing wrong with these remote connections. In the same way, these are real encounters.

We still have four sets left. We are excited as we are with the whole Delta Enigma in the next lecture. With them, we go through the things how the artist and the manager are running their every day business. Against this background we get closer to the point. We are not doing anything artificial, but this meeting in the form of a ‘lecture’ will deal with the release of the artist’s upcoming single, Venom, and related preparations. At the same time, we lead ourselves to the inherent continuum of the matter. This lecture will be followed by the contribution of Jack McConnell. Melba Culp’s leader will talk about the division of labor between the artist and the manager in modern days. In order to see the big picture, management must be approached from several alternative perspectives. The presence of artists reinforces the message well.

Behind the Scenes – Lectures

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These behind the scenes stories have become the most interesting part of my communication – if readers are asked. I thought I’d write them whenever I got the point. Here’s one such – this time from lectures.

Every now and then you get to participate something great. It is all about atmosphere and the dynamics of the group. The picture below is from the lecture yesterday – it was the third of total seven we do. The subject is, of course, the music business and this time the story of the artist and the SEO (search engine optimization) implications associated with it.  Given that this is a multi-faceted entity and at times a difficult subject to grasp, we received a well-analyzed set of related issues and opportunities.

However, this is not the reason why I am writing this story. No – this is about atmosphere that students at their most receptive can create. I travel five hours for each lecture – one lecture trip takes ten hours. With seven sessions in one and a half months, it takes a total physical presence of one hundred hours.

This may sound heavy, including all the preparation. The truth is that it is not. Not even close. Every professional lecturer knows what it means when you know you are expected. It inspires you in the same way you hope to inspire who you talk.

A picture says more than a thousand words. I hope the picture below conveys the mood of the classroom we have in Seinäjoki.

We still have fours sets left. The Skype is a great invention as we get in touch with Jack McConnell, the lead singer and guitarist of Melba Culp in the next lecture. With him, we go through the things the artist and their manager handles every day. Against this background, it is easier to go through the student’s own bands and their operative advancement.

Remember, all preparation is the way for a professional to be ready when you need it the most and we get good photos with iPhone.

Happy Student behind scene selfie lectures
@ Seinäjoki University of Applied Sciences