Seinäjoki University of Applied Sciences

Meaningful Points to Strategy’s 2nd Edition

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Meaningful it has to be. Strategy has always been my favorite subject. Although all my books deal with strategic perspectives to some extent, this up-coming Second Edition at hand treats it with completely new dimensions. It is these meaningful and essential sections that have been better raised. And behind them, it is again added to the meaningful experience.

This book has already faced the readers with its First Edition. Since its publication I have used this book as a study book for my courses. That’s why it has been the subject of intensive debate, questioning and analyzing. Nothing else creates a better starting point for Second Edition than such an examination – especially as the speech is a strategy.

Different methods and different meaningful measures can achieve exactly the same end result. Strategy is not always a question of choice – sometimes it’s dictated by necessity. Although the strategy is often dependent on its user, it also affects how others adopt it or from other side – responds to it. A journey includes variables that force to think about choices from another corner. The strategy also involves dealing with morality, sustainable solutions and accountability in general. The strategy will not only affect in its immediate sphere of influence, but often even further.

Another meaningful factor is goals. Each release is always about facing the ideals of industry. The issues that are generally perceived as worthwhile. Each release also creates an opportunity to enrich the backstory of each involved. The release also involves a new metadata in the form of copyright. If your own goals differ from how to make the same thing in the field, it may require clarification. By taking note of this you will be understood properly.

This up-coming book deals with these topics. All of this and much more will be available in a soon to be published The Essence of the Music Business: Strategy 2nd Edition. The new edition has a polished presentation and included things that were left out of the First Edition. It’s much more consistent entity now.

I am privileged that I get to work with the professionals that are mentioned in my books. Every thanks in them is well deserved. Here we are on April 22th at Seinäjoki University of Applied Sciences, with Leonidas Chantzaras, talking about the significance of record companies in the 2020’s.

Talking about strategically meaningful things with Leonidas Chantzaras.

 

 

 

 

 

 

I have got a lot of inquiries about this next publication over the year. Please wait patiently – this novelty will be published in June!

-Mika

New Year 2021

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Happy New Year to Everyone! I hope you are all doing fine. This is my tradition and fashion to welcome the new year.

The publication year 2021 looks interesting. Last autumn’s lecture series at Seinäjoki University of Applied Sciences sparked a variety of ideas. From the very first lectures I noticed that we are dealing with a new way of understanding the music business. Therefore, as on a structural level. Due to the activity of the students, I feel obliged to make a book about it. Duty though is a wrong expression here – it’s really about joy.

There will be several releases from the artists I represent coming this year. At least Delta Enigma, Melba Culp, Annika Nord and IRENE are releasing new material this year. Nevertheless, it gives room for writing. We have been doing groundwork throughout last year to make this year easier. We have got to know each other better, and there’s no need to take a meeting on every issue :).

In addition, more lectures are coming. Hopefully at some point the world will be open up again and we can do them live as well.

However, I am pleased to announce that this family will receive an increase when The Essence of the Music Business 4 – Artist Management goes into production. I haven’t started writing it yet as The Essence of the Music Business:Strategy needs a little update. Once this taken out from below, it is time for a new publication.

All you need to know about the music business in 2021

I want to tell you about the gift I received. I got a box of chocolate like this from Songtrust. Such a lovely gesture from them. I will use this as a prize. Whenever I successfully add a section to a book, I take one piece. There are 14 pieces in the box. I’ll let you know afterwards whether the writing happened faster or slower than before.

New Year's Box of Chocolate

Take care there and stay safe!

Mika

Libraries and Lectures

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Libraries have played a huge role in the promotion of my books. A relationship with libraries is something I want to cherish through life. I thought I could dedicate part of this Sunday to this appreciation. At the same time, I get to prepare mentally for the course on Management and Interlocutor Skills. Why do I bring up in this context? First of all,  without libraries my production would never had such a wide circulation. Consequently, the amount of lectures I give have increased considerably.

A series of lectures starting next week will make the issue topical in another way. Students have had time and opportunity to familiarize themselves with the course material in advance. Such an opportunity gives the lecturer more room. The body and content of the lectures can be colored from completely different starting points.

My main distributor for university libraries is EBSCO. Their e-book collection is impressive. The best thing about all this is that even a larger number of students can borrow a book. My upcoming course has 4o students. I use all three books as a course material. If only physical books were available, there would be a disproportionate number of physical books in the library to make enough for everyone. Regardless of the space they would take up.

This writing is not intended to discriminate against physical books. No, they are indeed just as important. Now it’s a question of purpose and the role of libraries in it. I am happy for every inclusion where the libraries take my books in their selections – whether it is physical, e-book or an audio book.

So on this Sunday again, I remember this appreciation. Thank you for creating the necessary pre-conditions for a successful lecture series. It is becoming a full 32 hours of teaching through Teams – plus assignments and the exam itself. When all this is timed within two months, consistency is the key. Easy access to books is something that facilitates not only navigation but also internalization of the matter. All the essential is immediately accessible and is not behind many gates. When the subject is management and mediator skills in the music business, it involves a lot of information.

Trilogy available for libraries
All three of them in Paperbacks

Fall 2020 – Lectures and Mentoring

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There are many things happening this fall. The Essence of the Music Business books have spread across the globe. It is four years since the first one was published. A Second Edition of the first two parts has already been made and update of the third is coming next fall. As a result, this all brought with it various follow-ups. The most popular of there are by far the lectures and mentoring I provide to artists, managers and other music business operatives.

One of the biggest challenges for this year was getting the remote workspace ready by the fall. In my case, 100 percent of the work happens remotely. That’s what it seems to be now – a new normal. Fortunately this summer offered a short break from this all-encompassing scourge and I got the workers safely on site. In July-August we got these facilities completed. It makes this fall possible.

From this stage it will then take place this fall. I can’t miss including before and after pictures. You can see what kind of place this was a few months ago. Quite a make over!

The stage waiting for the fall's lectures
The Stage waiting for the Fall’s lectures and mentoring
The stage under renovation prior the fall's lectures
Before

I am particularly excited about the up-coming artist-management course in October-November – for which I have had great guests. When the size of the lectures alone is 28 hours, it can be included all the relevant. Plus assignments and mentoring.

To that every fall question. Whether there’s still room for these mentoring. The answer is yes. I make no distinction between different genres i.e no matter what genre you represent.

And indeed, each mentoring is unique. A more advanced version of mentoring is strategic consulting – even though I don’t much like the word consulting:). I have recently had a very interesting collaboration in Los Angeles, together with Prince Ayo Ajisebutu. We have mapped out modern ways to bring out independent and up-and-coming artists even better – on terms of their story. I has been rewarding to work with a man who has worked e.g with Youssou N’dour.

As many of you have already noticed, you can found me also on Linkedin. Feel free to connect!

May You all have a Great Fall and Stay Safe!

-Mika