Hi, and Welcome to My Website
Glad you stopped by!
Before you dive any deeper, I would like to say a few words. You might have come across The Art of Music Business Management – For Artists & Managers, my most notable work to date. It’s really great if that is the case.
Behind that book lies a bigger story – it reflects everything I’ve done. It has come about naturally, with its content shaped by the skills, insights, and experience I’ve gathered along the way. Every step, every decision, has contributed to its current form, driven by the evolving understanding of what truly works in the field of artist management. It’s also my conversation with you about artist management.
In management and in our daily life, it’s always about the journey from point A to point B and these journeys are undertaken in series when needed..
My journey is rooted in real-life music business – hands-on, strategic, and evolving with the industry. The music industry isn’t a straight path. It’s more like a living system – full of connections, timing, and decisions that shape the long game. Sometimes it’s about being in the right room. Other times it’s about knowing when not to act.
What matters is not just how you facilitate your progress, but how you make intentional choices that align with the evolving needs of the artist and the industry. It’s about recognizing opportunities, adapting to new information, and making strategic decisions that guide the trajectory forward, all while staying true to your mission
That’s why clarity matters. And clarity is what I aim to offer – whether through writing, mentoring, or building strategies that actually hold up when things get real.
More Than Just a Book
————————————————————————–
What I Actually Do
🎯 Strategic Management & Online Presence Optimization
I help artists and music professionals build careers that last. Today’s music business moves fast – and so must your presence. From branding to release planning and career structure, I focus on optimizing your online presence and aligning it with long-term strategy.
🎓 Education for Music Industry Professionals
I teach music business management, with a focus on artist management – ranging from one-on-one mentoring to full-scale programs. Whether you’re an artist, a manager, or part of a company, the goal is the same: to understand how the business works and how to navigate it effectively.
In addition to teaching at Seinäjoki University of Applied Sciences, I also offer independent courses. Feel free to ask about them – new sessions are launched throughout the year.
👉 If you need help navigating today’s music business, don’t hesitate to reach out.
Let’s build something that fits you – not just the trend. After all, the best plans in this field are often written between the lines.
If this sounds like your thing, you can get started right here:
