News

Here We Are Again – Another Course To Start

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Here we are again. Another ”Managerial and Intercession Skills in the Music Business – The Modern Fundamentals of the Industry” is about to start at Seinäjoki University of Applied Sciences. This course has one clear starting point, which is also present in the name of the course. There are a few things that a manager is expected to master. How they handle those things will determine their success in the role. And here – it also has a significant impact on the artist. There is a profound interdependence between these two parties, and the manager couldn’t be here without an artist. So,  it is ok to say it takes two to tango.

To succeed, multidimensional skills and collective understanding between parties are required. We have multiple levels of frameworks simultaneously at play here. One of them is the story’s root and the artist’s opinion on it. This course covers these tactics from multiple perspectives. Here are the lecture themes and their contents.

  1. Digital Identity And Passive Promotion
  2. Copyright, Passive Income, And How to Turn Them On
  3. The Role of Management And The Manager Contract
  4. The Relationship Between The Manager And The Artist
  5. Active Promotion And Reactions – Story on Story Effect
  6. Advance And Business
  7. Synchronization As A Pass-Through Route

We have several guests here – each a professional in their own field. This time they are – in the order they appear –  Sam Tall (Studio71), Marilyn Reles-Lozano (PresentPR), IRENE, Timothy Williams (BeachHouseMusic) and Jennifer Pyken.

I usually give the first two lectures myself. During this time, we create a framework for the teaching to take place. The aim is to achieve a collective understanding of what is at stake at any given moment. So the course is not just lectures or guest visits. In fact, we manage this course, gradually raising the level of demand. Most of the examples we use are happening in real time. Many of the productions, or operations presented in the course are actually being released during the course, or at least in the near future. This way, we get private information about the factors that affect the event and become aware of possible hidden motives.

Here we all are.

Here we are in the class room with Campus online students. Talking about managerial and intercession skills - in the modern music industry.

PS: One day these courses will be available to everyone. If you can’t join yet, here’s a book for you. It includes a lot of the things we cover in this course. This way you can learn to think like a manager.

 

Introducing Marilyn Reles-Lozano

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When lecturing, one question always keeps popping up: “How did you meet in the first place?”

Because it’s always a pleasure to talk about collaborators, this time I want to introduce Marilyn Reles-Lozano, the CEO of Present PR. I’ve been working with her for a year now. She’s both a returning guest lecturer at my courses at the Seinäjoki University of Applied Sciences, and a vital part of IRENE’s international team.

I got to know Marilyn in 2018 when assessing music business agreements in a particular project. Music PR is not the easiest part of the music industry. I still remember how Marilyn introduced the case with an analytical approach and brilliant questions. Ever since, I’ve witnessed her switch from management to PR, being able to take both perspectives into account.

Last year, as we were making improvements and expanding the international reach of our Management and Intermediation Skills in the Modern Music Business studies at Seinäjoki University of Applied Sciences, I remembered Marilyn’s analytical approach addressing different topics. I began to think that she would be a perfect fit to teach some of the aspects of PR for our students. When she eventually took the stage, it seemed like she had already been lecturing for years. I couldn’t believe my ears when she told me that this was her first time. Now, after a few courses, Marilyn’s lectures are among the most highly anticipated ones.

As usual, great collaborations tend to expand naturally. When IRENE and I were discussing the campaign of her next release, we decided to introduce the case to Marilyn – we knew that she would analyse the possibilities and help us pinpoint the most ideal angles. After a great brainstorm over Zoom, we knew that Marilyn would be our go-to person. Now, as we speak, IRENE’s next release ”Gatekeeper” is about to see the light of the day and the campaign is off to a good start.

What I love about purposeful team-building is that it creates meaningful outcomes on many levels. During the past six months, Marilyn and IRENE have become regular guests on my lectures. We get to share real-life examples, sometimes even ongoing at the same time. This transparency allows our students to follow every significant operation phase, from planning to execution, not to mention the strategic considerations. Such an approach further emphasizes the preparation of university studies for the actual worklife – and the skills needed for it. This is what I consider authentic sourcing of relevant information. Not only is it surely accurate but also equally available for all students.

The content of our teaching is evaluated through four criteria. Every piece of content must be natural, effortless, and meaningful. When mutual consistency is applied on top, the result is organic teaching material. Marilyn’s involvement contributes to these standards in all levels.

Here she is. More lectures with her are scheduled for May.

Marilyn Reles-Lozano from Present PR in the picture.

© Kimberly Rensburg

Group Sessions for Managers and Artists

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The much asked group sessions will begin in early autumn. I have received a numerous inquiries requesting private mentoring as well. This provides a natural continuation of the manager training offered at Seinäjoki University of Applied Sciences. We gather in groups of 40-50 there. However, a slightly smaller group size would be better for learning. Therefore, I will start a new group whenever there are 15-20 registered participants.

If you are a manager or artist looking to improve your skills, this program may be for you. Each new mentoring course, let’s call it a program, consists of six four-hour sessions. In an ideal situation, all band members would be able to participate at the same time. It would be even better if both artist and manager could attend these sessions together. This way, we can promote the development of modern management practices and transparency within the band. And yes, don’t worry – you can participate in the program on your own as well.

Where you come from or who you are doesn’t matter. Such a group also creates a great opportunity for networking and collaboration. Imagine you’ve met one of your colleagues before and are considering potential collaboration with them. If both of you participate in this program, you can evaluate the potential future collaboration in peace, you will get to know each other in advance and learn new things to implement yourself.

This is the modern way of managing music business. More information about these group sessions will be coming closer to the fall. If this announcement has piqued your interest, feel free to contact at mika@mikakarhumaa.fi

In the meantime, reading this book that serves as the basis of this program would be helpful. The more of its theses you are familiar with, the more you will get out of this program. The book is available on Amazon as a paperback, hardcover and e-book. You can get it as an audiobook on Google Play Books. For academic purposes on EBSCO!

Group session training based on this The Art of Music Business Management - For Artists & Managers will start in the Fall 2023. Sign up at mika@mikakarhumaa.fi to join.

A Chart That Makes You See Things Better

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I have been asked this point of view for a while now. From my readers. I guess now is a time to put it out. About observations you also should be aware of. Some things are better reading from the book, while in some cases a short article can bring the idea out best. In this article – we are interested in the chart that book contains.

I have created this chart below for multiple purposes. This article is about two of them. The rest you can find out from this book.

A chart that we used at Seinäjoki University of Applied Sciences during 2023 course.

The Art of Music Business: For Artists & Managers

The chart has been developing along the way. When mentoring artists, teaching music business students, or in other ways trying to make my point clear – I have used this chart for framing. I am pretty sure it will help you too. To find your own style to handle things, everyone needs the frame – and hence a concept. Something to reflect on. This chart is made for you. I personally use the idea of it daily.

Music business management can be a difficult equation to figure out – especially among its most demanding subcategory, artist management. There’s a lot to do. In the beginning, when there isn’t necessarily anything to take a grip on – you still need to make a next move. To start something. As an artist manager, you’ll need an artist with at least one recording out. Before that moment, everything is more or less artificial. It’s the release that eventually starts the journey. This is the lesson one. A starting point.

That release will also become a story root. The story root is one of the modern music business’s most significant feature. Consequently, our job is to define it, make it grow, as well as to nourish it and attach it with a new meanings. Without fulfilling this basic obligation, it is difficult to move on as a modern artist, artist manager or in tandem with a co-management. This alone is a good reason to read this book. It will explain in more detail the things to pay attention.

Fortunately, this isn’t the whole truth. In terms of the artist management, there are many things you can anticipate. Get ready for the future. The first two compartments of this chart, management & copyright, is the environment where you can be active all the time. Their completion doesn’t require other’s contribution.  You can build them without any constraints.

Instead, the third compartment, intercession, is something that requires more from the manager. You need to have gained at least some level of field knowledge to get in run properly. Learn by doing – that’s the way. Intercession is also something that requires contribution of others. How to combine and attach all these elements together in sensible fashion makes manager a manager.

All this was the dilemma we dealt with comprehensively at our course. And that chart above as our compass.

Seinäjoki University of Applied Sciences students at Management & Intercession Skills Course 2023

The Things That Probably Trend in 2023

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Some things always trend better than others. One thing is for sure – any trend is never steady. The way I see trend, or trends is – I am interested in meta truths affecting them. Something has made them come up. In a time when uniqueness, or an effort to become one is the thing people are striving for, one attention must be made. You don’t have to slavishly follow the trends to be trendy. No, it’s nothing like that at all.

You may use the alternatives trends give you almost however you want. With some features more stylish than others. Still and however, the most important thing is that how that trend sits into your fashion. Your way of life, your system of values, or how does it sit on your goals.

This is the foundation behind all that you do. It is influenced by passive promotion. Your own digital identity. How it then correlates to the reality, your own goals and the story you want to tell is another thing.

The important question to yourself is to decide, on a case-by-case basis, whether some trend is something you’ll incorporate into your own action. You have a power to decide that. It can be as much as trendy to use something as to completely ignore it. One piece of advice is in place. Be consistent before the foundation of your digital identity is established for the all four audiences.

What all this means to the music business management and the modern version of it. It’s a lot things. You really cannot neglect the planting of passive promotion. It is something that has to exist. If you don’t have it, you do not exist in the eyes of the relevant algorithms. Given that this is one of the most important meta truths today, passive promotion is a trend that it always around.

If you want to read more about this, here’s a book. It will explain everything understandably. Your artist management, or whatever you do in the music business will become easier. You’ll soon understand why!

The content of this book trend in 2023.

 

Music Business Management Studies 2023

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Hello there! It’s January again. It means that our music business management studies will begin at Seinäjoki University of Applied Sciences.

I want to wish Happy New Year to all of you. In addition – I want to welcome all of our new music business management students to this course. This course is my absolute favorite. Just like the last time, we will start this music business management course with introduction – along with its modern basics.

This is the fifth time this course will be arranged – online and through Teams. You do not have to be a university student to attend the course. It is available on our Open University offering. Just enroll yourself in and get ready for the content!

Music business management is something that evolves all the time. We have taken this into account in our studies. The course has been reserved a room to find its shape in peace. Each course make it better in the future.

I know the registration time for the course is already expired. The good news is that there’s more to come! For those not able to attend the next course – there’s a book available.

The Art of Music Business Management – For Artists & Managers is a book that’s specifically written for the course. You can buy it easily on Amazon, for example. For academic use, the book is available on EBSCO. Remember, the purchasing librarian will have an access for a review.

Music Business Management course uses this book in their studies at SeAMK.

The course’s guest lecturer roster is an impressive list to read. We have IRENE, Sam Tall from Studio71, or Marilyn Reles-Lozano from PresentPR, to mention a few. It is typical for our studies that guest lecturer roster updates over the course. You’ll never know who will be attending our lectures.

Although the course’s language for now is both Finnish and English – in the future, the course will be arranged solely in English. This is one of the reasons you should follow this page regularly. It is possible that the next course will be arranged soon again. This is the site you will get the information first.

 

Audiobook is available now!

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Audiobook is here! Both The Essence of the Music Business series and the latest – The Art of Music Business Management – For Artists & Managers are now available as an audiobook too.

Now available as an audiobook too. Get the book on Google Play Books.

I have wanted to tell this news for some time. I finally got the opportunity which I immediately grabbed. When I heard Mike testing his voice with my book text, almost immediately I decided to say yes to this. Now they are read as they should be.

First these audiobooks will be present on Google Play Books. I haven’t yet decided whether to invite other retailers for it. Let’s just see how the things turn out.

Another thing good to know. This latest – The Art of Music Business Management – For Artists & Managers has become a little phenomenon. Its concept, structure and insights have been noted widely. The place, where I regularly teach this topic, is Seinäjoki University of Applied Sciences. I have kept these courses since Fall 2019. These courses have become highly popular and I receive a lot of interest around the globe for them.

I get a lot of questions whether it is possible to join these lectures and activities. Well, soon they will be. I got the assignment from Seinäjoki University of Applied Sciences to start planning how these courses could be available to a nonstop offering – and that anyone could participate in them. I will let you know when my job is done and courses will become available. In the meanwhile, you could get accustomed to the production itself.

Amazon Author Page

All the upcoming courses are based on these books. You know, some things are better to explain in a book – while the other things will open up better within a lectures. You’ll see when you attend one! When you have a book behind everything, it is also easier to follow lectures.

I hope you all have a great Christmas time and even better New Year.

This is the moment where the story begin

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Another class of the music business management studies onsite. The moment I’ve been waiting for. This music business management course will now be available to all 24 Universities of Applied Sciences in Finland. Additionally, you can take part in this course, even if you are not the student of any of these schools. Just go to Campus Online’s site, find the course and register yourself in.

Another great moment

There’s a reservation to make. We use both Finnish and English as a course language here. That’s for now. In time, the course will be spoken in English only. It means that there’s will be no linguistic boundaries to join. All you need is the skill of English language.

Yes, the course will be arranged whenever there’s a guest for it. In the future I mean. I take this as an enormous opportunity. To complete the course, you can make it in six weeks. A lecture once a week and finish the final exam. That’s it!

In terms of passive promotion, one of the main topics in this course, the story root (the beginning) is a meaningful moment. The first plug-in is the moment you register to the course. This post that I am now writing is the first physical evidence you are attending this course. All of this culminates in the moment you complete the course. From that moment on, when you get your performance registered, this mark will be permanent and it cannot be taken away from you. It has a huge meaning on Google. We will teach you how to make use of this plug-in in your music business-related endeavors and that’s just one of the topics in this course.

When we switch the angle to our core topic, the music business management and hence, the artists as our operative destination, the viewpoint is a bit different. For the artists, their story root is always their production. At the time of release, the end result gets locked. Afterwards, it will leave a permanent mark of their artistry and Google begins to define them as an artists. That’s another meaningful moment.

In general, this course is about modern artist management. We deal with how to organize artist’s promotion and estate, contracts&copyright in it, but also how the intermediation works in the modern days.

Stay tuned on this site to know when the next course will be arranged!

Also – if you are hungry for more information, this book will help you out!

The moment you've been waiting for

Campus online

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Hello there! It’s been a while. From my side, it’s been due to preparations I’ve made. For this

Campus Online

This is the first time this course will be available for everyone – online and through Teams. You do not have to be a university student to attend the course. Just sign in and get ready for our online content!

I have kept this course for three years in a row. The course has been able to find its shape in peace. This time, it is pretty easy to go towards it. The beginning date is September 14th and the host university will be Seinäjoki University of Applied Sciences. I know the registration time for the course is already expired. The good news is that there’s more to come! For those not able to attend the next course – there’s a book available.

The Art of Music Business Management – For Artists & Managers is a book that’s build as a basis for this course. You can buy it easily on Amazon, for example. For academic use, the book is available on EBSCO. Remember, the purchasing librarian will have an access for a review.

This year’s guest lecturer list is impressive to read. We have Mandy Aubry from Songtrust, Sam Tall from Studio71, or Marilyn Reles-Lozano from PresentPR. The course will end with a lecture featuring Timothy Williams. Tim will tell us more about scores and how the modern artist can make use of them. This information is naturally relevant to the modern artist management.

Although the course’s language is for now both Finnish and English – in the future, the course will be arranged solely in English. This is one of the reasons you should follow this page regularly. It is possible that the course will be arranged soon again. This is the site you will get the information first.

For those attending the next course, you are more than welcome. See you soon!

Campus online and The Art of Music Business Management - For Artists & Managers book

 

The Book is Wanted to Libraries Too!

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I get this book availability question often – especially in the summer times. Where can the libraries acquire the book? And is it available with what formats. That’s a good question and topical prior to the upcoming semester. Many universities have wanted the books in their libraries. I heard that also the students have wanted to get their hands on the book.

There are a variety of ways how to get The Art of Music Business Management – For Artists & Managers to the library collection. If it is wanted for the academic purposes, perhaps EBSCO is the most convenient way. You’ll get the access immediately – as an e-book. Purchasing librarian have a review option. In case your are the teacher and willing to check the content, ask your librarian to give you an access.

If e-book isn’t what’s wanted, there’s one great option too – and fast. You can acquire the book as a hardcover on Amazon. Here’s the link.

Amazon – hardcover 

Also – the book is available as an e-book through Ellibs. They have a worldwide delivery.

The technical information about the book – and its unique identifiers are;

ISBN: 978-952-69469-7-9 (paperback)
ISBN 978-952-65029-0-8 (hardcover)
ISBN: 978-952-69469-8-6 (PDF)
ISBN: 978-952-69469-9-3 (EPUB)

Here’s also the book presentation and related jpg image:

The next generation of music business books is here!

’Karhumaa’s seventh book presents an unprecedented concept – how to understand modern artist management. Traditional and prevailing laws are transmitted, but the development of technology is presented in a way that often goes unnoticed.

In a time when technology development is increasingly guiding the formation of new business models, it is important to adapt to the situation. NFTs, web3 or the metaverse is already commonplace. Development plays a huge role in the job description of artists and managers.

Nowadays artists more frequently take a more active role in their own management. It’s not just the manager that runs intermediation or facilitation, and this includes modern preconditions and their arrangements. The artist needs to be prepared in any case, with consideration as to how resources are allocated to enable goal achievement.

To be able to succeed now and in the future, the basics of this book will be needed. This book is a step by step of what you really need to know. It is particularly well suited for educational use.

A manager needed to write this book. The author has almost three decades of experience in multiple capacities. Mika Karhumaa is a music business manager – specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.’

The book that the students have wanted a lot!

The Book’s Publication Date And Its Move Up!

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I have some great news! The Art of Music Business Management: For Artists & Managers is published earlier than originally intended. There is a reason I decided to move up the publication.

As so many times before – the book will have a life of its own. When I started to talk about this book earlier this year, also the inquiries started to come. Throughout the year I have received these calls. I take it as a responsibility to follow these leads. When the book then came from the layout, I no longer saw the reason to stay in the original plan. For me the publication date is always an estimate. This time also the process went faster than before.

One thing you should know. My books are always the thing that just happen. I do not plan them in advance. And there’s always a true need to start the writing process. Something that makes the book meaningful. This time it was the development that takes place in the modern music business – with regard to its artist management.

I got the idea of this book when I had a lecturing tour last Fall. One conversation led to another and on my way back home, I realized I have to write this book. I also realized I had to move up some other related tasks. I needed to test the content in advance, the structure I had in mind even required that. Fortunately, there was a course on the horizon waiting, where I could test the theses of the book. When everything ran so smoothly, it’s only logical that the publication follows the same theme. I guess I owe it to this process. That’s another reason for this move up.

The book is available on Amazon as a paperback, hardcover and an e-book. You can also get the e-book on Google Play Books. Many other retailers have made the book available. Just Google the title and find out!

Amazon Kindle Version

Amazon Hardcover

For academic purposes, there is EBSCO. For the purchasing librarians – there’s a preview option.

EBSCO

The book is also available on Ellibs.

ELLIBS

Just choose the appropriate dealer and get your own copy already today!

Publication date move up for The Art of Music Business Management - For Artists & Managers

 

Happy to Announce – The Worldwide Publication Date

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I am happy to announce that it is soon here! The worldwide publication takes place in August 18th.

There are at least four things that makes me happy with this.

Firstly, I finally managed to create a concept that takes into account the current global needs within this scene. Trust me, it wasn’t easy. Every time I got created a concept, some emerging innovation made it weak. Every non-fiction writer knows what I mean. This change is nonstop, or at least it feels so. The modern non-fiction book requires reservations for this possibility.

Consequently, I am happy the book succeeded with its reservations. There isn’t an instant need to change the structure anymore – when some additional trend arrives the market. Just give it a welcome and decide what to do with it.

I am particularly happy that this book can be used for multiple educational purposes. If you are a teacher of the subject, just use the structure/concept of it and feel free to replace its examples with your own ones. Or, use it as it is.

Finally, it makes me personally happy to decide this chapter. From now on, I can freely take against all the related assignments. When the writing session is underway, or when you create preconditions for something great to happen, this destination begins to loom on your head. You probably know what I mean!

Have the best of Summer!

-Mika

Happy announcement from the Author

A few changes always happen when finalizing the book. Here’s an updated backcover.

 

The next generation of music business books is here!

Karhumaa’s seventh book presents an unprecedented concept – how to understand modern artist management. Traditional and prevailing laws are transmitted, but the development of technology is presented in a way that often goes unnoticed.
In a time when technology development is increasingly guiding the formation of new business models, it is important to adapt to the situation. NFTs, web3 or the metaverse is already commonplace. Development plays a huge role in the job description of artists and managers.

Nowadays artists more frequently take a more active role in their own management. It’s not just the manager that runs intermediation or facilitation, and this includes modern preconditions and their arrangements. The artist needs to be prepared in any case, with consideration as to how resources are allocated to enable goal achievement.

To be able to succeed now and in the future, the basics of this book will be needed. This book is a step by step of what you really need to know. It is particularly well suited for educational use.

A manager needed to write this book. The author has almost three decades of experience in multiple capacities. Mika Karhumaa is a music business manager – specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.

Learn by Doing or From Others

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Learn by doing or from others – that’s the question of what we all should think about. With many regards. What are the things we need to learn and what are the things we can ignore. That’s another question – especially nowadays when everything seems to evolve so fast. Usually many things transpire along the way – as our experience accumulates. Just moving on with your agenda, you begin to find your own way of work, but also to better understand the things you face. Or maybe even more importantly, what they mean to you.

Eventually, you will learn how to best make use the information you receive. For me learning is everyday matter – it happens without noticing it. In terms of music business management, the crucial question is what you do with that knowledge. What is the ultimate purpose you serve?

Personally, I believe in learning by doing. It enables serendipity. That however, doesn’t exclude learning from others. During this, soon 30-year time-span, I have worked as an artist manager and music business management professional, I have received a lot of advises. Some of them have been immediately usable while with another, I have realized the hint later. That’s exciting about this guidance, you will never know where following them may lead you. Of course, not all the advises are good.

In my case – I have noticed that I have built a logical whole of all these advises. These advises, combined with the gained experience have developed a concept for itself. How this is related to professional literature? You must, avoid of getting blind to your own chances, also look at the outside. Books and literature give you a chance. You can mirror what you read and draw your own conclusions. To this end, professional literature exists, not just to learn new things – also when evaluating your own doing.

This is what I want you to do. When you read these books, go into them. Think about what you would do within the examples presented in the books. In this way, you will get the best of it. At the same time, you will evaluate your own style to handle your own music business management.

Before this novelty will come out, you still have time to examine the previously published chapters. They have been a precondition for the birth of this book.

Learn how to handle your own music business management

 

 

In August it will be out

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I don’t know what it is about August. It’s not the first time I have published a new book in August. So it will be this time. It is probably due to summer holidays. To get book ready for the publication before it, take a rest and get the jump start when back to work. A few words I want to say before it’s time to reveal the back cover’s content.

This upcoming book is something that’s been in my mind a while. I know that many writers tell exactly the same. Still, the challenging part wasn’t the content – that I already had in mind. It was the structure and concept. Music business has evolved a lot lately and it still does. That’s the reason non-fiction around it should act accordingly. We need to make reservations and anticipate what’s coming.  But we also has to be able to extract the essential. All of a sudden, while lecturing a lot, I mean a lot – I discovered the way how this can be explained in a way that already takes note on all kinds of development. The concept was born.

The book is in its layout now, waiting for the time get published. I cannot reveal the exact publication date, but it will take place at some point in August. If you are hungry for more information, feel free to visit The Essence of the Music Business books. The sharpest eye can see how much they have affected to this upcoming book. A certain level of consistency is in the air.

Here’s what I can reveal – the text of the back cover of The Art of Music Business Management – For Artists & Managers.

’Music business evolves faster than ever before. New methods appear before you have even learned previous ones and this challenges management to think accordingly. The best way to prepare is to accept chances. Many things progress and renew, but the important laws remain the same. Within such a frame, you can safely evaluate your chances of success, but also the meaningfulness of action, even in an unknown environment.

Nowadays artists more frequently take a more active role in their own management. It’s not just the manager that runs intermediation or facilitation, and this includes modern preconditions and their arrangements. The artist needs to be prepared in any case, with consideration as to how resources are allocated to enable goal achievement.

This book is a comprehensive overview about the things you need to pay attention to. It also provides a new, adjusted structure for understanding this business. This structure allows the adoption of new things more tangible and as a result you will not get lost within all the new daily-emerging details you need to cope with.

A manager needed to write this book. The author has almost three decades of experience in multiple capacities. Mika Karhumaa is a music business manager – specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.

This book is dedicated to everybody having a vocation and willingness for a career in the music business.’

In August you can buy The Art of Music Business Management - For Artists & Managers book on Amazon

The Art of Music Business Management Book

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The art of being a music business manager is something that’s always fascinated me. So much that I have wanted to write books on the subject. Next fall, I will publish The Art of Music Business Management – For Artists & Managers, which is seventh in order. Here, as waiting for this book from proofreading, I decided to write a few words about it.

First of all, we all have our own style, and/or idea to deal with the management. It is characteristic for this art to develop – the more you do, the better you probably become. So, gaining experience is probably something that’s of the greatest importance. Nevertheless, books can be very useful source of information when making your own assessments. This is something I have cherished now. Kind of a starting point.

From the very beginning, I had three metrics through which to evaluate the content. It should be effortless, inherent and meaningful. If the content I wrote did not fit into that frame, I left it out of the book.

Another starting point was gained experience. If there was no personal experience behind the chosen example, I left it out. In this way, I could not only respect the name of the book, The Art of Music Business Management, but also to make it one of a kind. Otherwise, I should have labeled it differently.

The key metrics of successful management is its built-in consistency – it also includes the title. Consistency is also what the artists expect from their managers. One of the most important things in this book is the concept of passive promotion. It is the thing that makes this consistency possible – as a compass. Also, how it effects in the 2020’s. Trust me, you will be surprised when reading more. The more surprised you will be to know how effective tool it is.

I have developed this art through lectures and one-on-one sessions in various universities over the past four years. It’s been pleasure that many artists have also asked for this. They want their online presence to be in order. This upcoming book explains in more detail all you need to know about it. And how it is the cornerstone of everything.

I am so lucky to have Aleksi Manninen from Ceased Sunfire to make the cover – again. During this summer everything should be completed. I will let you know the exact date of publication when I have that information.

The Art of Music Business Management - For Artists & Managers and its Author

 

Why You Should Read This Book?

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Although reading a book is always profitable, there are a few good reason why you should read this book. First – when making this book, it has been taken into account that you might read this book, for example, five years from now. The assumption is that although the world develops and technology even faster, some of the basics remain the same. Remember this starting point when you read this book – all the time.

Technology allows you to create new opportunities, to establish a career, to promote your own production, make it a business and to deal with the audience – all the time. You don’t even need to leave home. When there is a lot of choice, it will cause difficulties to decide, but also entices to be involved in everything. These opportunities may blindfold you seeing closely. It’s so easy to follow a trendy wave and forget  what I was doing in the first place. Technology always brings with it this hazard of intention. The content is done because of external expectations and gradually it begins to influence to the core plot of the story. You will find yourself doing things just because others do so.

Such a threat also challenges a non-fiction writer. The problem is in the structure. When a new material is to be included in an existing book, in the form of a new edition, there is a risk that the new ingredient will mess the previous logic and claims. Such a possibility makes it difficult to read if you have to evaluate the links between the things all the time, not to mention evaluate their accuracy. As a main rule, the more the book contains details, the faster its contents expire.

The Essence of the Music Business: Philosophy is a great book to read. You don’t have to worry about such issues – they have been taken into account for you. The book’s core in on the pages 99-145 in the printed edition. In the e-book, these chapters locate from Media Feed to Story of the Artist – Recording Contract. These pages provide you a framework for the better understanding of the matter. You can now navigate all the new information quite carelessly. In addition, it allows for natural updates and even if you read an older edition, it is easy to find out its relevance at the moment.

In the modern days, it is often about how to make your passive promotion active and breathable and thus to get algorithms find you and your affairs better. Remember also to read this novelty. It will further complement your knowledge on the matter. Available also on EBSCO and Ellibs.

Read The Essence of the Music Business books and get them on Amazon

 

This Office is Made for Music Business Management

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My office is at where you can see a brick wall in the background. When you look at this space more closely, you will find that this is not an office in its true sense of the word. This is a place where I feel good. During the time when a large part of the work can be done only remotely and your participation takes place virtually, the comfort is of primary importance. Although there is +25 degrees Celsius outdoors, this ’office’ is pleasantly cool. It is easier to think, plan and implement.

Office view from Author Mika Karhumaa's studio

 

 

 

 

 

 

 

 

However, music business management is not a physical location. It is more a place where your brains, engagement and heart is located. The idea of this story come from the brick wall that has received a lot of attention. Some of the contacts are based solely on it:).

One advice is in place. If you are looking for a strategic guidance, read these books first.

THE ESSENCE OF THE MUSIC BUSINESS: STRATEGY 2nd Edition 2021

THE ESSENCE OF THE MUSIC BUSINESS: PHILOSOPHY 2nd Edition 2020

UPDATE – The Art of Music Business Management – For Artists & Managers (2022) is also available now.

 

I will usually accept all the contacts I have. Reading those books greatly facilitates the progress and accelerates all the possible processes. There is a reason why I have written them. We get easier to the point.  After reading those books you are forced to evaluate your business. This again facilitates the formation of your own opinion and the most important thing – the story you want to tell.

Modern music business management differs to some extent from what we have accustomed to. It isn’t mere external issues such as playlist pitching or constant social media promotion, although you could easily so think in the first place. These functions are, of course, important, but not all. Today, it is important to invest in unique things, to the story and how it is most sensible to bring out. It’s the bespoke career counselling which is still good be included in the management. Against that background, it is also easier to understand the business itself. It is also important that the artist understands the things about themselves correctly. Transparency is the virtue of today. The better we prepare the artists to their ’game-plans’, the better the whole industry functions!

Here I am with a distinguished Ghanaian producer/artist, sLimBO – talking about new outputs and the story angles they should contain. These meetings are guided by necessity. Whenever there is a reason for it, the line opens. It’s a normal day at the office – as with all other affiliated artists.

Office meeting with sLimBO

 

 

Hardcover Available on Amazon – Get Yours Today!

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I have ’hardcover’ news! Hardcover books for The Essence of the Music Business have arrived on Amazon’s selection. Hardcover is a big deal for the author – it is somehow more impressive. There’s absolutely nothing wrong with paperbacks, or e- and audio books.  They have their own abilities. But still, the hardcover is the thing!

This novelty is a book worth reading. I like the definition it has received – Modern Basics for Artists and Other Music Business Professionals. It’s this long-term knocking on almost every writing in the field today. This book focuses on how this is worth taking into account in everyday activities.

Get your own hardcover HERE!

This book is also available on Google Play Books and EBSCO for academic purposes.

Hardcover of The Essence of the Music Business: Strategy 2nd Edition ISBN: 978-952-69469-6-2

 

 

 

 

 

 

’ The fully revised 2nd Edition is here. New examples have been added to better reflect the present time. Also, as a main focus, strategic thinking, the ability to create long-term plans and how to prepare for this in everyday activities are present in this book.

Understanding the importance of strategy is the basis for rational advancement. In the music business – strategies are not always perceptible. They are multi-layered, long-lasting, but also instantaneously effective. The ultimate goal often transpires along the way.

In order to understand tactics, one has to read between the lines. The reason why different pre-conditions and industrial expectations must always be taken into account is due to conflicts between artistic and economic goals. An artist’s progress often depends on their interest groups’ comfort to these aspects and is about maintaining the balance between music business objectives and the artist’s story.

This book deals with factors affecting the strategy and how it relates to the artist and their management. Although viable passive income generation in the streaming era is what is sought most after, no other aspect, including social media capital, should be ignored, as it is often even more important. All this has an impact on how an artist succeeds in other music business areas. This book illustrates the current state of things in light of new opportunities.

’Strategy’ is the final chapter of The Essence of the Music Business trilogy from Mika Karhumaa.’

Meaningful Points to Strategy’s 2nd Edition

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Meaningful it has to be. Strategy has always been my favorite subject. Although all my books deal with strategic perspectives to some extent, this up-coming Second Edition at hand treats it a bit differently. It is these essential sections that have been better raised. And beneath that, it’s attached with the meaningful experience.

This book has already faced the readers with its First Edition. Since its publication I have used this book as a study book in my courses. It has been a subject for the intensive debate, questioning and analyzing. Nothing establishes a better starting point for Second Edition as such a discourse.

Different methods and different measures may result in exactly the same end result. Strategy is not always a question of choice – sometimes it’s dictated by necessity. Although the strategy is often dependent on its user, it also affects how others adopt it or from other side – react to it. A journey includes variables that force you to monitor your advance. The strategy also involves a morality, sustainable solutions and accountability in general. The strategy will not only affect in its immediate sphere of influence, but also has a further impacts.

Another meaningful factor is goals. Each release is always about facing the ideals of industry. The issues that are generally perceived as worthwhile. Each release also creates an opportunity to enrich the backstory of everyone involved. The release also adds another metadata in the form of copyright. If your own goals differ from how the same thing used to take place in the field, it may require clarification. By taking note of this you will be understood properly.

This up-coming book deals with these topics. All this and much more will be available in this soon to be published The Essence of the Music Business: Strategy 2nd Edition. The new edition has a polished presentation and it includes topics that were left out of the First Edition. It’s much more consistent entity now.

I am privileged to get to work with the professionals I have mentioned in my books. Every thanks is well deserved. Here we are on April 22th at Seinäjoki University of Applied Sciences, with Leonidas Chantzaras, talking about the significance of record companies in the 2020’s.

Talking about strategically meaningful things with Leonidas Chantzaras.

 

 

 

 

 

The Value of Being An Independent Artist

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If something has changed over the past few years, it’s how we understand of being independent, or more of the value of being independent. Being an independent artist is no longer combined to the second-class amateur business. No, today independence seems to be the main objective of artists. A state of being in which the artistic freedom and economic independence do well.

A few years ago, most of the contacts I had focused on how to get a recording agreement and hence, get to the groove. It’s a huge difference if we compare it what happens today. An independent artist can gather seven or even eight digit numbers of streams – by do it yourself and that’s not even rare. They may not even need others to make it happen. Also, managers are no longer sought for the needs the intercession know-how mainly. No, it’s about strategic guidance how to tell your own story and plant it for the OPO (online presence optimization). Or how to monetize things. It is also to establish the best possible organization for your business prospects.

Managers are likely to approached because of their field knowledge – to get an access to the knowledge that is otherwise out of reach. In addition, especially at the beginning of the career, in its construction phase, the modern artist avoids long-term attachments. Manager is acquired to handle some particular task – that next sensible step. This happens to me more than frequently – a new assignment takes place on an on demand basis.

The modern artist knows their value and knows more often what needs to do next. The purpose is to go as far as you can with your own resources and only when your own resources are not enough, in accordance with the goal – approaching the future industrial partners. I like the current trend – the artist retain the copyrights themselves and organize their releases through distributors and administrations in a way it won’t involve any transfer of rights. Of course, this is not so black and white. The record companies are still an important institution in the music business. As are the music publishers. But it is the artist that has a choice.

In the past, the record companies were the gateway to the market. Today it’s more about at which stage the record companies become topical – if they ever will. In addition, the artist’s own management is often able to organize the releases so that around them is possible to build a meaningful business. All this is dependent on the objectives of the artist. The larger the international distribution is to be achieved, the greater the probability that the record companies will be needed. Instead, if the artist wants to advance organically, depending on how popularity so permits, it should probably be done on an independent basis.

Anyway, this picture tells you a lot about where the things are going. Here’s Chronoform. We go through their copyright issues and how to arrange their OPO so that it best supports their story. The management’s task will take as long as the job is completed – on an on demand basis and for the independent artist.

Chronoform is a great example how independent artist succeeds well.

 

 

 

 

 

For more information – get your own copy of this book

An excellent guide to independent artists

 

 

Timelessness and Music Business Books

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Timelessness and memorable laws – the topics that have always fascinated me. I have always tried to find regularities and don’t even realize why. However, I pay attention to them in every transaction. It’s probably an occupational habit of an artist manager and a non-fiction writer.

This theme of timelessness is present everywhere in my production. Timelessness is the frame against which all the development is reflected. Timelessness is also a fixture on which I build the structure in my books. Timelessness also determines the order of presentation I use when lecturing. Or the content for the artist mentoring and guidance I provide. There’s quite a simple reason for this.

Books are easier to update, renew, and edit to match the prevailing circumstances. Taking timelessness into account also makes it possible to eliminate momentary trends when they cease to exist – there is no need to re-edit the entire book. It also makes it easier for the reader to perceive the purpose of updates. Under the theme of timelessness one is also able to reach to the present moment as well as find the things that need to be corrected, improved, changed or removed in the very moment.

To stay up to date, I visit several industry forums like MusicAlly, Music Business Worldwide, Music Industry City or webinars arranged by Songtrust to name a few. All this, in addition to the daily practice. Every time something new emerges, I wonder if it should be included in my books, lectures, or giving mentoring to the artists. One part of this information acquisition relates to one-one-one conversations that I have on a weekly basis around the world. Here’s one of such with MusicAlly’s Commercial Director, Anthony Churchman.

Timelessness as in topic in the conversation with Anthony Churchman from MusicAlly

 

 

 

 

 

 

All this has become a cycle that affects everything in my daily life. It also brings rhythm and routines to the day.

Take care there and talk to you soon.

-Mika

Electronic Press Kit and Artist Management

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I saw an interesting chain of conversation on Michelle Galas’s MUSIC BUSINESS GROOVS. There was talk of electronic press kits and what they should involve. The electronic press kit is often abbreviated to as EPK. This article however, isn’t how an electronic press kit should be built, of how does a good EPK look. No, we are now talking about operative environments and what needs to be considered when approaching the media and other audiences in the industry. Basically, these are two things.

First, the media is busy – they get a lot of inquiries everyday. If the artist you represent or artist him- or herself is new to the market, this thing is important to note. Many things go unpublished because the electronic press kit is delivered in a format where its text cannot be edited. Not all the media wants to publish EPK as it is, but make their own comments on it. It requires an extra effort from the journalist to rewrite the whole text sent by the artist or artist’s management. In the midst of all that workload, it is easier to publish announcements from the artists they see fit. If a certain text version is submitted alongside with EPK, the probability that you will see it published will increase.

Secondly, when approaching radios or other forums where the recording can be aired, copyright implications must be taken into account. Regional differences must now be taken into account. In all countries, music cannot be played on the radio without an appropriate label copy. The label copy is an instrument that the record company makes for each release. It shows all the rights-holders of the recording. This way the radio is able to report every play correctly to the relevant copyright organisation. If you do not have a record company for this need, such a label copy can be built by your distributor. Once again, it requires an extra effort from the radios to go looking for the necessary permissions. Almost without exception, this goes unnoticed, no matter how good the song.

These are the things an artist management works every day. Here’s an image from an online session with our promotion executive, Michela Prescott. The content and the form of the electronic press kit is usually the foundation where to start. It is then created an occasional division of labor, what the artist do, what management and what the label.

UPDATE: Here are some useful information in case you are interested in knowing more.

Electronic Press Kit Construction for Delta Enigma with Michela Prescott

 

 

 

 

 

 

 

 

 

For more information

The Essence of the Music Business books (UK)

The Essence of the Music Business books (US)

The cover of The Essence of the Music Business:Philosophy book

The cover of The Essence of the Music Business:Strategy book

Proofreading of The Essence of the Music Business

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Proofreading is an integral part of making a book. I am in a fortunate position because my proofreading is done by a distinguished scientist, Eloise Mikkonen. I remember well the time I was writing my first book. When I got to the point where proofreading became topical, it wasn’t easy to arrange at all. Every author and every book has its own style – and the ultimate message to convey. It’s not just the text only, but also the style, rhythm and the order of presentation. If that connection ceases to exist, there is a danger that the same words produce a completely a different meaning. It is important that the proofreader is able to evaluate the raw text correctly and is able to read the exact meaning behind it.

Eloise was the sixth proofreader to whom I presented my text. She said she would correct a few pages as an experiment and we could see what the finished text would look like. When I saw those pages, I knew immediately she was the right person for the job. She was able to follow the themes of the book, creating a style for that fits the message. It is a great freedom for an author to feel safe already at the writing stage. There is no need to write connotations and explanations – the other already understand it.

Proofreading session online with Eloise Mikkonen

 

 

 

 

 

 

 

 

The Essence of the Music Business: Strategy 2nd Edition is already our fourth joint operation. These books have became more intact with each new round. Our collaboration has evolved and found new features. We have a many methods in our ’toolkit’ to make the text even more understandable.

I find it nice when these behind the scenes stories are constantly asked about. This short story of mine is an ode to the proofreading and its meaning. If you are in a similar situation yourself, you should invest in this task – even if it can be difficult to find the right one. Successful proofreading makes the book an experience for the reader as well.

Telecommuting and ForMusic

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Telecommuting has become familiar to many of us during the past year. Telecommuting is its own kind of art – each of us create our own style to do it. You can also develop your telecommuting skills and what a better way as do it together.

In my case however, telecommuting is not a new phenomenon. This is partly due to my location – I live in Finland and most of my associates  live abroad.

Why I now brought up this telecommuting is due to the recent meeting I attended. I had an interesting talk with Nando Machado from ForMusic. We didn’t know each other before. Nevertheless, immediacy was present all the time. If something from 2020 will remain, we got accustomed to use these communication tools. We used Zoom.

Telecommuting with Nando Machado from ForMusic

 

 

 

 

 

When there are no possibilities for meeting each other in person, it must be done some other way. For me, this means a significant improvement. Suddenly it is perfectly normal to have a conversation all over the world. Even for small things and as if it would have always been the case. I admit I like this development.

Today I got an excellent overview of how things are handled in South America. With a person who has decades of experience on the market. It made me wonder whether these discussions should take place more often. Music business is clearly a universal phenomenon.

What makes telecommuting fruitful is its practicality. All the necessary material is in front of you and yet you have an eye contact with those who present. Okay, I admit I miss live contact where everyone else is. But still, I have noticed that some things are easier to manage through some remote channel, while others happen live more fluently.

I am pretty sure we could take advantage of this opportunity in the future – and meet more people globally. Who knows what can evolve with it.

New Year 2021

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Happy New Year to Everyone! I hope you are all doing fine. This is my tradition and fashion to welcome the new year.

The publication year 2021 looks interesting. Last autumn’s lecture series at Seinäjoki University of Applied Sciences sparked a variety of ideas. From the very first lectures I noticed that we were dealing with a new way of understanding the music business management. On a structural level I mean. Due to the activity of our students, I feel obliged to make a book about it.

There will be several releases from the artists I represent this year. At least Delta Enigma, Melba Culp, Annika Nord and IRENE are releasing new music. Nevertheless, there’s a place for writing too. We have been doing the groundwork throughout last year to make this easier. We have got to know each other better, and there’s no need to take a meeting for every question :).

In addition, more lectures are coming. Hopefully at some point the world will be open up again and we can do them live as well.

I am pleased to announce that this family of my books will receive an increase when The Essence of the Music Business 4 – Artist Management goes into production. I haven’t started writing it yet as The Essence of the Music Business:Strategy needs a little update. Once it is completed, it is time for this new publication.

UPDATE: That new book is published at July 21th. You can acquire it right here!

All you need to know about the music business in 2021

I want to tell you about the gift I received. I got a box of chocolate like this from Songtrust. Such a lovely gesture from them. I will use this as a prize. Whenever I successfully add a section to a book, I’ll take one piece. There are 14 pieces in the box. I’ll let you know whether this accelerated the writing or not.

New Year's Box of Chocolate

Take care there and stay safe!

Final Course of the Year

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This has been a great course – not only because of the subject, but the people. Given that we haven’t been able to meet each other, but from the distant, we learned how to work as a team. A lot has happened during these eight weeks. One might think that the charge will weaken in the wake of a four-hour remote lessons. Or that everything is a mere theory. No, it didn’t happen this time. We let the story and necessities be our course. We grew along the way according to where the material at hand led us. We let our guests bring the extra boost at the moments our imagination met their limits. This course could have continued no matter how long. It is about the management and intercession know-how after all.

Music Business Management Course Running at SeAmk

 

 

 

 

 

In reality – all this gave rise to a completely revamped The Essence of the Music Business:Strategy. The first three times we went on our own, got to know each other and our ways of working. We worked between lectures in our social media group and analyzed the delivery of the lectures. After this introduction ran its course, it was time to welcome our awesome guests Annika Nord, Delta Enigma, and Melba Culp. They brought practicality to the course – presenting their current situation.

Mika Karhumaa's Music Business Management Course

 

 

 

 

As we set out to consider their next moves – we found ourselves thinking about co-management. The artists taught the students their own tricks and the students, enlightened by it, presented their own development strategies. Quite many of these proposals were doable. Some of them decided to be implemented immediately. Even in the management – it is important to be able to think outside the box – to get an external view. Now it was the students who provided it.

Today we had the last session – to evaluate the course. It was great that everyone wanted to be involved. That’s not all. It’s best to save the best for the last. The day began with the lecture by Mandy Aubry from Songtrust – about music publishing. This, in some places difficult subject, became an easy-to-understand whole when presented by a professional this level.

Final Course of the Year at SeAmk

 

 

One Picture Is Worth A Thousand Words

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Every now and then you get to participate in something great. The picture below is taken from our recent lecture – the third of seven we do. The subject is, of course, music business management – this time the story of the artist and the online presence associated with it. Given that the case in hand is a multi-faceted entity and at times a difficult subject to grasp, we received a well-analyzed set of related information.

One picture is a worth thousand words
© Inkeri Autio

 

 

 

 

 

 

However, this is not the reason why I’m writing this story. No – this is about the atmosphere the students at their most receptive can create. Despite these unprecedented times and the limitations it has created,  released energy was present every moment. And yes – it is all reciprocal. Every lecturer knows how it feels to have it.

One picture is worth a thousand words. I hope the picture conveys the feeling from the ‘classroom’. I thought that a 4-hour lecture with 40 students might be hard to keep interesting. How wrong I was. Of course it would be great to have a live audience, but there’s absolutely nothing wrong with these remote connections. The same way, these are encounters too.

We still have four sets left. We are excited as we get the whole Delta Enigma in the next lecture. With them, we go through the things how the artist and the manager are running their every day business. Against this background we get closer to the point. We are not doing anything artificial, but this meeting in the form of a ‘lecture’ will deal with the release of the band’s upcoming single, Venom, and related preparations. At the same time, we will establish an inherent continuum. This lecture will be followed by Jack McConnell. Melba Culp’s leader, who will talk about the division of labor between the artist and the manager in the modern days. To get a better picture,  the management should be positioned and standby for several alternative settings. The artist’s presence sheds a different kind of light how to handle these situations.

Libraries and Lectures

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Libraries have played a huge part in the promotion of my books. A relationship with libraries is something I want to cherish through life. I thought I could dedicate this Sunday to this appreciation. At the same time, I get to prepare for the upcoming Music Business Management course. Why do I bring up in this context? First of all, without libraries my production would never had such a wide circulation and reach. Consequently, the amount of lectures I give have increased considerably.

A series of lectures starting next week will make the issue topical in another way. The students have had time and opportunity to familiarize themselves with the course material in advance. Such an opportunity gives the lecturer more room. The body and content of the lectures can be colored with variety of examples otherwise undoable.

My main distributor for the university libraries is EBSCO. Their e-book collection is impressive. The best thing about this is that all the students can now borrow a book – immediately. My upcoming course has 47 students. I use all three books as a course material. If only physical books were available, there should be 47 copies of it. Think about the space they take.

This writing is not intended to discriminate physical books. No, they are equally important – no matter the format. I am grateful of every addition the libraries make when taking my books in their selections – whether it is physical, e-book or an audio book.

This is to every library. Thank you for creating pre-conditions for the successful courses when taking these books. It is a great help and 32 hours of teaching through Teams become doable. All this takes place within two months, and consistency as a key. Easy access to books is something that facilitates not only navigation, but also the internalization of the matter. All the essential is immediately available and not behind many gates. When the subject is artist management and related mediator skills, it involves a lot of information.

UPDATE: Here’s the latest book. Available on EBSCO as the previous ones!

Trilogy available for libraries

Fall 2020 – Lectures and Mentoring

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There are many things happening this fall. The Essence of the Music Business books have spread across the globe. It is four years since the first one was published. A Second Edition of the first two parts has already been made and an update to the third is coming next fall. As a result, various follow-ups have seen the light of day. The most popular by far are the lectures and mentoring I provide to the artists, managers and the other music business operatives.

One of the biggest challenges for the year was getting the remote workspace ready by Fall. In my case, 100 percent of the work happens remotely. That’s what it seems to be now – a new normal. Fortunately this summer offered a short break from the all-encompassing scourge and I got the workers safely onsite. In July-August we got the facility completed. It makes this fall possible.

This is the scene it then takes place this fall. Here’s the before and after pictures. You can see what kind of place this was a few months ago. Such a make over!

The stage waiting for the fall's lectures
Ready
The stage under renovation prior the fall's lectures
Before

I am particularly excited about the up-coming artist-management course in October-November – for which I have had great guests. When the size of the lectures alone is 28 hours, it can be included many relevant topics. Plus the assignments and mentoring.

To that every fall question. Whether there’s still room for the mentoring. The answer is yes. I make no distinction between different genres i.e no matter what genre you represent.

And indeed, each mentoring is unique. A more advanced version of mentoring is strategic consulting – even though I don’t much like the word consulting:). I have recently had a very interesting collaborations in Los Angeles, together with Prince Ayo Ajisebutu. We have mapped out a modern ways to bring out independent and up-and-coming artists even better – on the terms of their story. I has been rewarding to work with a man who has worked e.g with Youssou N’dour.

As many of you have already noticed, you can found me also on Linkedin. Feel free to connect.

Reader’s Guide to Philosophy’s 2nd Edition

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Hello there,

I am very pleased at reception that 2nd Edition of ’Philosophy’ has received – even though the publication is only fair for two weeks. I have got a lot of comments from the readers. I am particularly delighted by the fact that the book’s message has been heard. I was happy with the first edition of the book, but the artist, who later became a friend of mine mentioned one thing after reading the book. ’ I liked the style in which the book discusses with the reader, but is not edited. Not edited, I couldn’t accept that :).

My own philosophy is, if something keeps bothering you, something needs to be done for it. I came to conclusion that the book needed to be updated. I had to think of the readers. At the same time, I came up with a decision that still feels good today. This 2nd Edition is even more hybrid than the previous one. By hybrid I mean that it takes into account the laws before and after the invasion of streaming, but also prepares for the wider entrance of blockchain.

Now that the world has settled under the revolution the streaming arranged, eternal legalities of the music business are making their comeback – with their 2020’s application. The effects, artificial boost, or technical insights no longer play the center role, as it seemed at the time of this transition. Authenticity and the story are engaged and related promotion tactics and techniques have their supporting role, not the other way around.

From this premise, I made an edit in which the middle part of the book, pages 99-122, acts as a watershed. Note, if you are reading an e-book, it has a different pagination. By that I mean the chapters from Media Feed to Functional Side of Biography. What makes this book hybrid is that it travels fluently between old-school features , contemporary development and modern technology. The book moves back and forth through that watershed I mentioned. Such a structural solution within the book also makes the other literature in the field more palpable.

This book is available on Amazon, Google and EBSCO for academic use.

To Amazon

 

 

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