Behind the Scenes – Communication and Interaction


Behind the scenes continues with interaction and consideration of all the related aspects involved. When it comes to the music business management and one of its sub-categories, artist management – it is important to take the artist’s perspective into account. Without the artists one cannot be a manager. We had a great guest for this week’s lecture when Jack McConnell from Melba Culp brought with him the ideas that the artist would pay attention when communicating with a manager. This is exactly what the management needs to be aware of in advance.

behind the scene jack mcconnell skype lecture

It may be present, but not inside. For my part, I strive to create a scene as close to the actual situation as possible. Everything starts with the communication and that’a always a chain. At the beginning of the relationship, the focus is on getting to know each other, creating common routines and mapping out the motives involved. When this stage is reached, the actual work begins.

When introducing the artist management, it is extremely important to introduce the things that weekly communication consists. Every phase of the artist’s promotion has two dimensions, the rationality of your own action and response to the reactions. It is kind of a Pokemon Go that the artist and the manager play together.

Tracking plays an important role in this. It is how the artist’s communication reaches, resonates and responds to the needs of the audience and fans. Against this background, the division of labor becomes clear. Communication seeks to find answers who is responsible of what and what is that should do together. Note, the role of the management has changed a lot over the last decade.

The lecture series continues the day after tomorrow. It is absolutely wonderful that Songtrust gave us a permission to use their materials. We get to hear Kato On The Track webinar – what a producer needs to know about copyrights and music publishing. Till then, talk to you soon!

all the students having a communication break