Behind the Scenes – Story Goes On


These stories have been asked a lot. Here’s one more. It’s been three and a half years since Annika Nord called me. Se was a troubadour at the time – dreaming of a career as a real artist.

When I went to see her show for the first time, something in her captivated me. I cannot say exactly what it was.  She was so present. When we finally met in Person and started to talk in more detail, her work ethic was the thing I paid attention to. We weren’t talking about the management in any way – meetings and communication however, started to become regular. At first we went through the plan how to move from the cover artist to the interpreter of your own production. It can be a tough nut – especially if the artist is doing 150 gigs a year. You will get heard, but also identified as the interpreter of others’ production.

However, we decided to take advantage of that forum. Annika had her own songs that one at a time being included in the program. A large number of gigs make repetitions possible. Gradually people started to like her own songs included in the repertoire.

The reception encouraged us to think bigger. We started thinking about the story – the way she wanted to present herself to the public. In the summer of 2017, we started writing lyrics for Annika’s upcoming repertoire – although my role was more of a mentor. Annika had six booklets full of different lyrics she had written over the years. Then on that kitchen table we started finishing them one by one.

I was getting married that fall and Annika was a natural choice to be our wedding performer. The wedding guests were also accompanied by other artist acquaintances of mine. I heard them start planning on the terrace so they could perform together, Annika as their soloist. Thus, this appearance was in no way planned before. The original intention was that Annika would have performed as a troubadour. Our guests had taken their own instrument and audio along without us knowing it.

When is the chemistry there, it reflects to the whole room. Originally a two-song performance turned into a three hour show in our living room. We had a crazy atmosphere here and the following week Annika traveled to the band’s studio. At that very moment, Annika Nord as a band was born.

You can only imagine the feeling. It’s two years from that moment and we are sitting around the same kitchen table where we started to work on the lyrics. The first full-length album is coming out in spring 2020.


behind the scenes artist and manager talking