Meaningful it has to be. Strategy has always been my favorite subject. Although all my books deal with strategic perspectives to some extent, this up-coming Second Edition at hand treats it with completely new dimensions. It is these meaningful and essential sections that have been better raised. And behind them, it is again added to the meaningful experience.
This book has already faced the readers with its First Edition. Since its publication I have used this book as a study book for my courses. That’s why it has been the subject of intensive debate, questioning and analyzing. Nothing else creates a better starting point for Second Edition than such an examination – especially as the speech is a strategy.
Different methods and different meaningful measures can achieve exactly the same end result. Strategy is not always a question of choice – sometimes it’s dictated by necessity. Although the strategy is often dependent on its user, it also affects how others adopt it or from other side – responds to it. A journey includes variables that force to think about choices from another corner. The strategy also involves dealing with morality, sustainable solutions and accountability in general. The strategy will not only affect in its immediate sphere of influence, but often even further.
Another meaningful factor is goals. Each release is always about facing the ideals of industry. The issues that are generally perceived as worthwhile. Each release also creates an opportunity to enrich the backstory of each involved. The release also involves a new metadata in the form of copyright. If your own goals differ from how to make the same thing in the field, it may require clarification. By taking note of this you will be understood properly.
This up-coming book deals with these topics. All of this and much more will be available in a soon to be published The Essence of the Music Business: Strategy 2nd Edition. The new edition has a polished presentation and included things that were left out of the First Edition. It’s much more consistent entity now.
I am privileged that I get to work with the professionals that are mentioned in my books. Every thanks in them is well deserved. Here we are on April 22th at Seinäjoki University of Applied Sciences, with Leonidas Chantzaras, talking about the significance of record companies in the 2020’s.
I have got a lot of inquiries about this next publication over the year. Please wait patiently – this novelty will be published in June!