Telecommuting and ForMusic


Telecommuting has become familiar to many of us during the past year. Telecommuting is its own kind of art – each of us create our own style to do it. You can also develop your telecommuting skills and what a better way as do it together.

In my case however, telecommuting is not a new phenomenon. This is partly due to my location – I live in Finland and most of my associates  live abroad.

Why I now brought up this telecommuting is due to the recent meeting I attended. I had an interesting talk with Nando Machado from ForMusic. We didn’t know each other before. Nevertheless, immediacy was present all the time. If something from 2020 will remain, we got accustomed to use these communication tools. We used Zoom.

Telecommuting with Nando Machado from ForMusic






When there are no possibilities for meeting each other in person, it must be done some other way. For me, this means a significant improvement. Suddenly it is perfectly normal to have a conversation all over the world. Even for small things and as if it would have always been the case. I admit I like this development.

Today I got an excellent overview of how things are handled in South America. With a person who has decades of experience on the market. It made me wonder whether these discussions should take place more often. Music business is clearly a universal phenomenon.

What makes telecommuting fruitful is its practicality. All the necessary material is in front of you and yet you have an eye contact with those who present. Okay, I admit I miss live contact where everyone else is. But still, I have noticed that some things are easier to manage through some remote channel, while others happen live more fluently.

I am pretty sure we could take advantage of this opportunity in the future – and meet more people globally. Who knows what can evolve with it.