This Office is Made for Music Business Management

 

My office is where you see a brick wall in the background. When you look at this space more closely, you will find that this is not an office in the actual sense of the word. This is a place where I feel good. During the time when a large part of the work occurs remotely and the involvement takes place virtually, the comfort is of primary importance. Although there is +25 degrees Celsius outdoors, this ‘office’ is pleasantly cool. It is easier to think, plan and implement.

Office view from Author Mika Karhumaa's studio

 

 

 

 

 

 

 

 

However, music business manager’s office is not a physical location. It is more a place where your brains, engagement and heart is located. The idea of this story come from the brick wall that has received a lot of attention. Some of the contacts are based solely on it:).

These contacts will now be a lot. One advice is in place. If you are looking for a strategic guidance, read these books first.

 

THE ESSENCE OF THE MUSIC BUSINESS: STRATEGY 2nd Edition 2021

THE ESSENCE OF THE MUSIC BUSINESS: PHILOSOPHY 2nd Edition 2020

 

I will take against all the contacts I have. Reading those books greatly facilitates progress and accelerates all the possible processes. There is a reason why I have written them. We get easier to the point.  After reading those books you are almost forced to evaluate your business. This again facilitates the formation of your own opinion and the most important thing – the story you want to tell.

Modern music business management differs to some extent from we have accustomed to. It is not about mere external issues such as playlist pitching or constant social media promotion, although quickly viewed so could easily be thought. These functions are, of course, important, but not all. Today it is important to invest in unique things, story and how it is most sensible to bring out. It’s the tailor-made career counselling which still has the most important task of management. Against that background, it is also the easiest to understand the business itself. It is also important that the artist understands the things about themselves correctly. Transparency is the other virtue of today. The better we prepare the artists for their ‘game-plans’, the better the whole industry functions!

Here I am with a distinguished Ghanaian producer/artist, sLimBO – talking about new outputs and the story angles they should contain. These meetings are guided by necessity. Whenever there is a reason for it, the line opens. It’s a normal day at the office – as with all other affiliated artists.

Office meeting with sLimBO