Understand the Strategic Side of the Music Business
In its true essence, Friday seems to be a day of strategy. At least when it comes to successes in writing. Somehow, after just over five years of regular writing, lecturing and mentoring – it is starting to look ready. Intact. The whole trilogy. Although the subject area is broad, it narrows the more you learn to understand it. You also learn to understand yourself, your strengths and your weaknesses. Sooner or later, you begin to focus on the essentials how to understand it. This information is relevant to the strategies you use. And this year it is becoming a Second Edition.
When I begun this job, it really didn’t know what I wanted, or more precisely, what I wanted in it. Even though this is an update, the previous edition is just as valid. Each edition has its own emphases. Especially with this. This is the one book I will always write (including updates) in prima vista, trying to capture the moment. This will best take into account the trends that prevail at the time of writing. At the same time there will also be an estimated future, even if it cannot be known. In any case, from a strategic point of view it is important how to prepare, anticipate and create required pre-conditions, which are discussed in several sections of the book. Not to mention the interacting, congruent or divergent motives that may be associated with all the activities of the music business. In its own way – it’s about managing space – not so much the real thing but what happens at the level of thought.
The Second Edition received exactly 200 corrections or improvements and more than ten additional pages. I will not receive the exact number of pages until the layout of the book is completed. The nonfiction book is characterized by the fact that it improves with the Second Edition. By the time, it has already encountered its audience and the author has gained distance from the traces of first contact. It can be viewed more objectively. I believe that the corrections now made, with their new considerations shed more light on the strategic perspectives.
-Mika