consultation arkistot - Mika Karhumaa

26.12.2023

A Few Topical Words About Online Presence

Mika Karhumaa News a few topical words, artist management, consultation, mentoring, Music Business Management, one-on-one, online presence, the art of music business management - for artists and managers

A strong online presence is the foundation of your entire operation. In the advent of wider adoption of artificial intelligence, information regarding online presence is more topical than ever. What makes it topical is its multi-layered and impactful reflection. When built correctly, it protects, supports, coordinates, or streamlines your activities. Online presence isn’t just a modern CV; it’s also an outward indicator of your proficiency in the field. A professional can assess your expertise within seconds. Therefore, we must also be strategically topical; it’s not enough to have technically sound online presence.

Every attribute, aspect, or any distinguishing factor associated with you contributes to your digital identity through the identifiers you’ve constructed – or, otherwise created about you. If you haven’t nurtured this legacy, someone else might have defined that portrayal for you. In a public profession, such as the music business, essentially, anyone can write about you, mention you in a publication, or otherwise comment on your actions. When such information is published, the digital realm takes note of it, and it begins to impact your online presence. This, in itself, is a reason to invest in it – you want to take control of information concerning yourself. The first topical consideration relates to third-party platforms.

In the music industry, from artists to other influential figures, it’s crucial to be connected to both industry-specific and commonly used promotional channels such as Facebook, Instagram or LinkedIn to mention a few. That information is placed on platforms managed by third parties, which you oversee through your own account. Whenever you include information about yourself that you want the digital realm to understand, you are constrained by the current features, rules, and other protocols of these platforms. However, a place where you can more freely produce online presence is your own website. There, you can manage content with much more autonomy.

From a business perspective, digital revenue streams in the industry are vital. Regardless of the role you occupy and preferably being on the receiving end of these revenues, it’s crucial that all information is accurately registered, your involvement acknowledged, and overall, the content and quantity of data align with the requirements for payment. If this isn’t the case, there’s a risk that payments, either in full or partially, may not be received.

Those aforementioned examples represent the technical aspect of the same issue. However, understanding how information related to you actually impacts different audiences within the music business requires field expertise and experience in tasks performed there. I often discuss in my books and lectures how modern management resembles screen writing. This is because it is increasingly implemented in the digital realm, aiming proactively to influence the outcome and people’s perceptions of us and our operations. This contemporary task set is one of the most challenging aspects of modern management. While previously everything was done and confirmed physically – within the reach of our senses – now all of this occurs on your own computer, where its effects either manifest as desired or undesired outcomes in the digital realm.

Should this brief article have piqued your interest or if you wish to assess the state of your online presence, feel free to reach out. I can take a look on your behalf and enhance it in a direction that strategically aligns with your desired goals. This demand is more topical than ever and carries the impact initiated by passive promotion. Your online presence and its associated passive promotion are assets that you want to nurture. Before you can benefit from its various features, you need to establish it.

This article is crafted to address this need. If you wish to delve deeper into the topic, read this book. However, if you desire your online presence and its foundation to be built in a way that supports your strategic goals, feel free to reach out. I have done this for numerous artists, an ever-growing number of music industry professionals, and also for various other fields.

The content of this book is more topical than ever - The Art of Music Business Management - For Artists & Managers. I also offer one-on-ones to build up your online presence.

25.9.2023

One-on-One Consultation – A Brief Overview

Mika Karhumaa News Artist, consultation, management, Manager, music business book, Music Business Management, music management, one-on-one

One-on-one consultations have been reintroduced into my agenda. I had to take a break from this favorite task because of those books. It’s funny how you get used to almost everything. When I started writing those books, it took surprisingly long. Gradually, you learn to find your own way of handling things, and the task becomes easier. It doesn’t take the same amount of time anymore. So, now it’s a good time to make consultations regular again. In addition, I’ve been developing this concept quite a bit here.

However, if you are in need for consultation, here are a few things good to know. The most common topic in my consultations is artist management and its various features. As a broad concept, artist management is incredibly expansive, but in modern management, a lot of attention must be paid to its details. On the other hand, when carrying out these actions, it’s essential to always consider the bigger picture. And that is often the reason why people reach out to me.

With 30 years of experience, one is able to see different paths and, above all, means of implementation. It also teaches you how to find sensible next steps that are tailored to the current moment and the overall context. For a manager, in turn, honing this manager’s perspective becomes a goal in itself.

Not to mention co-management, which is becoming increasingly common, especially among indie artists. A contemporary artist needs to know quite a bit about management and promotion within it. It is not difficult to deduce that my consultation related to a wide range of related activities. However, one task stands out above all others. That is modern online presence and the related digital identity that is made to support the artist’s narrative. When this state is in place, I refer to it as passive promotion.

I have included consultation gigs back in the menu. So feel free reach out if you are in need of them.

One could say that the content of online presence and how it’s connected to the digital environment or the reality it influences is the starting point today – it’s kind of a ’chess-opening’ setting. The establishment of this framework to align with one’s strategic needs is what is initiated, developed, and activated in this consultation. I can say that a modern music business or any other industry player will soon be unable to do without this.

The actions vary depending on the target – while in the past, it was important to stand out visually, nowadays it’s crucial to stand out digitally. The better one succeeds in this task, the more effectively machinery intelligence in its various forms understands us and our production. Once you become aware of your individual narrative’s roots, it becomes easier for you to progress cohesively. Consistency is a virtue in many ways also today and future.

So, if you want to do something before the consultation, it’s worth reading this book. It explains in an understandable way what all of this is about and why it is so important to embrace. I can tell you that many of my clients have had a completely fresh start in their careers after this consultation.

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