If something has changed over the past few years, it’s how we understand of being independent, or more of the value of being independent. Being an independent artist is no longer combined with a second-class amateur business. No, today independence seems to be the main objective of artists. A state of being in which the artistic freedom and economic independence do well.
A few years ago, most of the contacts I had joined how to get a recording agreement, and to get along the groove. Nowadays independent artists can achieve seven or even eight digit numbers of streams – by DIY – do it yourself. They may not even need others to achieve that result. Managers are no longer sought for the needs of intercession know-how. No, it’s about strategic guidance how to tell your own story and plant it for SEO (search engine optimization) purposes. Or how to monetize things. It is also to establish the best possible organization of economic and copyright issues. Managers are more likely to approached for a field knowledge – to get access to knowledge that is out of reach for artists. In addition, especially at the beginning of the career, in its construction phase, the artist often avoid long-term attachments. Manager is acquired to handle some particular task and again can be moved forward. This happens to me more frequently – a new assignment takes place on an on demand basis.
The modern artist knows their value and knows more often what needs to do next. The purpose is to go as far as you can with your own resources and only when your own resources are not enough, in accordance with the goal – approaching future industrial partners. I like the current trend that artists retain the copyrights themselves and organize their releases through distributors and administrations in a way that requires no transfer of any rights. Of course, this is not so black and white. The record companies are still an important institution in the music business.
In the past, the record companies were the gateway to the market. Today it’s more about at which stage the record companies become topical – if they ever will. In addition, the artist’s own management is often able to organize the releases so that around them is possible to build a meaningful business. All this is dependent on the objectives of the artist. The larger the international distribution is to be achieved, the greater the probability that the record companies will be needed. Instead, if the artist wants to advance organically, depending on how popularity so permits, it should probably be done on an independent basis.
Anyway, this picture tells you a lot about where things are going. Here’s Chronoform. We go through their copyright issues and how to arrange their SEO so that it best supports their story. The management task will take as long as the job is completed – on an on demand basis and for the independent artist.
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