Throughout the year I’ve been asked if I mentor or provide one-on-one sessions. I always seem to forget to mention this, and the answer is yes. In fact, one-on-one has been an integral part of my profession for decades. My approach to artist management is based on guiding the artist through our current action plan. Initially, it requires more practice, and as we achieve collective understanding of our actions, it becomes easier. This is also one of the main objectives of one-on-one.
When it comes to these one-on-ones, it doesn’t matter in what role you are involved or want to be involved in the music industry. This information applies to all of us – it’s largely how you can command this information for your own meaningful purposes. The passive promotion concept I’ve developed serves as a foundation, not just for myself but also for many operations I’ve been involved in. And this is something I want to impart to people in these one-on-one sessions.
Passive promotion encompasses the inherent need for management to anticipate the future, even though it cannot be known in advance. It’s about preparedness, and this preparedness makes progress consistent. At that intersection, our most significant successes also occur. In these one-on-one sessions, we can address the specific nuances required by your dreams, goals, and other objectives. This is what career-related mentoring means. It involves finding the desired direction, and this is unique to all of us. Once we can pinpoint the desired path, we can systematically start moving towards it.
If you are an artist, you may have a clear idea what you want. In these one-on-one sessions, we focus on what the next logical step would be. We also do it in a way that takes the bigger picture into account. If you, on the other hand, come into these mentoring sessions as a manager, or from a manager’s perspective, I can assess your action plan objectively and provide you with alternative solutions. We can also come up with convenient co-management solutions.
So, if you are in need of this assistance and/or information, please feel free to reach out. You can find me here.
PS: Don’t get confused if this site speaks about our manager patrol, which I mentioned a few stories back. This group ha emerged as a follow-up to my music business management lectures at Seinäjoki University of Applied Sciences. There are many way to prepare for the future and build teams for it. Our patrol is one of such. Within it, mentoring takes place in both directions.