Fall 2020 – Lectures and Mentoring


There are many things happening this fall. The Essence of the Music Business books have spread across the globe. It is four years since the first one was published. A Second Edition of the first two parts has already been made and an update to the third is coming next fall. As a result, various follow-ups have seen the light of day. The most popular by far are the lectures and mentoring I provide to the artists, managers and the other music business operatives.

One of the biggest challenges for the year was getting the remote workspace ready by Fall. In my case, 100 percent of the work happens remotely. That’s what it seems to be now – a new normal. Fortunately this summer offered a short break from the all-encompassing scourge and I got the workers safely onsite. In July-August we got the facility completed. It makes this fall possible.

This is the scene it then takes place this fall. Here’s the before and after pictures. You can see what kind of place this was a few months ago. Such a make over!

The stage waiting for the fall's lectures
The stage under renovation prior the fall's lectures

I am particularly excited about the up-coming artist-management course in October-November – for which I have had great guests. When the size of the lectures alone is 28 hours, it can be included many relevant topics. Plus the assignments and mentoring.

To that every fall question. Whether there’s still room for the mentoring. The answer is yes. I make no distinction between different genres i.e no matter what genre you represent.

And indeed, each mentoring is unique. A more advanced version of mentoring is strategic consulting – even though I don’t much like the word consulting:). I have recently had a very interesting collaborations in Los Angeles, together with Prince Ayo Ajisebutu. We have mapped out a modern ways to bring out independent and up-and-coming artists even better – on the terms of their story. I has been rewarding to work with a man who has worked e.g with Youssou N’dour.

As many of you have already noticed, you can found me also on Linkedin. Feel free to connect.