New Year 2021


Happy New Year to Everyone! I hope you are all doing fine. This is my tradition and fashion to welcome the new year.

The publication year 2021 looks interesting. Last autumn’s lecture series at Seinäjoki University of Applied Sciences sparked a variety of ideas. From the very first lectures I noticed that we were dealing with a new way of understanding the music business management. On a structural level I mean. Due to the activity of our students, I feel obliged to make a book about it.

There will be several releases from the artists I represent this year. At least Delta Enigma, Melba Culp, Annika Nord and IRENE are releasing new music. Nevertheless, there’s a place for writing too. We have been doing the groundwork throughout last year to make this easier. We have got to know each other better, and there’s no need to take a meeting for every question :).

In addition, more lectures are coming. Hopefully at some point the world will be open up again and we can do them live as well.

I am pleased to announce that this family of my books will receive an increase when The Essence of the Music Business 4 – Artist Management goes into production. I haven’t started writing it yet as The Essence of the Music Business:Strategy needs a little update. Once it is completed, it is time for this new publication.

UPDATE: That new book is published at July 21th. You can acquire it right here!

All you need to know about the music business in 2021

I want to tell you about the gift I received. I got a box of chocolate like this from Songtrust. Such a lovely gesture from them. I will use this as a prize. Whenever I successfully add a section to a book, I’ll take one piece. There are 14 pieces in the box. I’ll let you know whether this accelerated the writing or not.

New Year's Box of Chocolate

Take care there and stay safe!