Intelligence draws attention. Intelligence is noticeable whenever present, it attracts us. Intelligence has the ability to find out about things. Intelligence can be associated with a vision and how it can be converted into some tangible form. For example, when writing a song. When a performance and an artist is added to it, we are dealing with the visible side of the matter.
All this isn’t about intelligence, but talent, experience or learning. Can these items really be distinguished? Intelligence increases with experience etc.. In any case, intelligence steps into the picture when we start thinking what should be done with it. How to get it out from the existing, lacking, necessary or hidden resources. Much is the question of what you should do for yourself and what is needed from the outside.
Being intelligent always relates of being independent – at least up to some extent. And precisely to this evolution that modern music business gives the opportunity. Hardly ever has an independent artist had so much alternatives. However, independence is a relative concept. It also gives you an option of disposition. That is, to sign away the rights to carry out a larger objective. The traditional means still have their foothold. In addition, a variety of hybrid solutions have been formed between these extremes.
It is great to see that the awareness of artists in their business has improved. It isn’t always the artist who is in need of external management in all matters. They can handle management-related tasks by themselves more often. It is about together deliberate the self-developed plans, their implementations and strategies.
Such contacts have come a lot recently. I usually step into the picture with my toolkit when the artist’s means are not enough. Despite this, the plan is coming from the artist – respecting the artist’s story and backed business motives. I only bring a piece for it to take the next step required. The artist often likes to discuss and evaluate their own decisions with someone well-established in the field.
Here we are with Joachim Willems from Novotones. An hour’s meeting was ultimately a three-hour encounter that gets a continuation next week. The manager is no longer a patriarch, but a sidekick. The artist is not worth waiving their equities too early – as often mentioned at Shark Tank. If the collaboration then bears a fruit, it can be developed together also with other responsibilities to meet the current state of affairs.