Group Sessions for Managers and Artists


The much asked group sessions will begin in early autumn. I have received a numerous inquiries requesting private mentoring as well. This provides a natural continuation of the manager training offered at Seinäjoki University of Applied Sciences. We gather in groups of 40-50 there. However, a slightly smaller group size would be better for learning. Therefore, I will start a new group whenever there are 15-20 registered participants.

If you are a manager or artist looking to improve your skills, this program may be for you. Each new mentoring course, let’s call it a program, consists of six four-hour sessions. In an ideal situation, all band members would be able to participate at the same time. It would be even better if both artist and manager could attend these sessions together. This way, we can promote the development of modern management practices and transparency within the band. And yes, don’t worry – you can participate in the program on your own as well.

Where you come from or who you are doesn’t matter. Such a group also creates a great opportunity for networking and collaboration. Imagine you’ve met one of your colleagues before and are considering potential collaboration with them. If both of you participate in this program, you can evaluate the potential future collaboration in peace, you will get to know each other in advance and learn new things to implement yourself.

This is the modern way of managing music business. More information about these group sessions will be coming closer to the fall. If this announcement has piqued your interest, feel free to contact at

In the meantime, reading this book that serves as the basis of this program would be helpful. The more of its theses you are familiar with, the more you will get out of this program. The book is available on Amazon as a paperback, hardcover and e-book. You can get it as an audiobook on Google Play Books. For academic purposes on EBSCO!

Group session training based on this The Art of Music Business Management - For Artists & Managers will start in the Fall 2023. Sign up at to join.