Intelligence and Artist’s Independence in Modern Days


Intelligence draws attention. Intelligence is noticeable in many different matters and even within different levels. Intelligence also has the ability to find out about things. Intelligence can be associated with vision and how it is converted into a tangible form. This is about, for example, when writing a song. When a performance and an artist is added to it, we are dealing with the visible side of the matter.

All this is not about intelligence, but talent, experience or learning. Can these really distinguish between? Intelligence increases with experience etc.. In any case, intelligence steps into the picture when we start thinking about what is done for this. Or how to get them out from existing, lacking, necessary or hidden resources out. Much is the question of what you should do for yourself and what is needed from the outside.

Being intelligent always relates of being independent – at least up to some extent. And precisely to this independence evolution within a music business gives the opportunity. Hardly ever has an independent artist had so much alternatives. However, independence is a relative concept. It also gives you a possibility of disposition. That is, to sign away the rights to carry out a larger objective. Traditional means still have their foothold. And this is not really black and white. A variety of hybrid solutions have been formed between these extremes.

It is a great note that the awareness of artists in the field and business has improved. It is no longer an artist always in need of an external management in all matters. They can handle management-related tasks by themselves more often. It is about an access to together deliberate of self-developed plans, their implementations and strategies.

Such contacts have come a lot recently. I usually step into the picture by a measure or measures when the artist’s means are not enough. Despite this, the plan is originally artist’s own – respecting the artist’s story and business motives. I only bring a piece of it to the next step required. An artist feels it fruitful to discuss and evaluate their own decisions with someone well-established in the field.

Here we are with Joachim Willems from Novotones. An hour’s meeting was ultimately a three-hour encounter that gets a continuation next week. The manager is no longer a patriarch, but sidekick. The artist is not worth waiving their equities too early as often mentioned at Shark Tank. If the collaboration then expands in the future, it can be developed together other responsibilities to meet the current state of affairs.

Talking about intelligence and strategies with Joachim Willems from Novotones