Behind the Scenes – Streaming Promotion


Behind the scenes takes us today into the world of streaming promotion. Streaming promotion and its design is an important step before the music is released. We had an interesting two and a half hour where we went through the early year releases.

Many jobs today are done through some kind of electronic device – without meeting in Person. I like this old-fashioned way – to travel for a common meeting. There will be reserved time for the meeting and the content of the conversation will be addressed. That’s the spirit.

Oliver Obolgogiani works as manager for Axel Thesleff. We already have a few joint operations done with him. He brought with him Ricky Ghansah, head of PR for Axel Thesleff, a highly skilled operator in streaming promotion. Such meetings are valuable. We mapped out our own strengths and how we could work together more effectively in the future.

Streaming promotion meeting with Oliver Obolgogiani and Ricky Ghansah
Mika Karhumaa, Oliver Obolgogiani and Ricky Ghansah

Because these behind the scenes stories are being asked so much, I will bring them up again this year. Yesterday we talked about different options to bring new artists to the wider public knowledge right from the start of their career and prior to releases. We included tangent to the content so that artificiality was kept to a minimum.

I talk a lot about content and what influences the artist’s story in The Essence of the Music Business books. Similarly, the intercession know-how presented in these books is well reflected in these in Person encounters. It is important that everyone devotes not only their time but also focus to the meeting. That’s what happened to us yesterday.

The following behind the scenes stories are coming from Arcada University of Applied Sciences. First I have a lecture with Jack McConnell, the vocalist of Melba Culp. Right after that, we’ll be giving a joint lecture with Mandy Aubry, Director of Business Development, EMEA and APAC at Songtrust.

Talk to you soon,