What a feeling. It is finally out and not in any negative sense. The waiting time is long. When I started doing this trilogy, I wanted to start with the strategy. Before this particular subject can be approached, it must be guided. Otherwise there is a risk that the details that require understanding will be ignored. For this reason, ‘Contracts’ and ‘Philosophy’ had to be published first.
If however, you haven’t read the previous two ones – don’t worry. ‘Strategy‘ works well as in independent work. It is not the purpose of this trilogy to ‘force’ everyone to read it. Of course, after five years of writing, it becomes a wish that as many as possible would read the whole series – but that’s not the goal in itself.
Understanding the importance of strategy is the basis for rational advancement. In the music business – strategies are not always perceptible. They are multi-layered, long-lasting, but also instantaneously effective. The ultimate goal often transpires along the way.
In order to understand tactics, one has to read between the lines. The reason why different pre-conditions and industrial expectations must always be taken into account is due to conflicts between economic and artistic goals. An artist’s progress often depends on their interest groups’ comfort to these aspects and is about maintaining the balance between business objectives and the artist’s story.
This book deals with factors affecting strategy and how it relates to the artist and their management. Since viable passive income generation in the streaming era is what is most sought after, management missions have also changed. Managers, record companies or music publishers are no longer patriarchs as before, but more like partners. This book illustrates the current state in light of new opportunities.
‘Strategy’ is the final chapter of The Essence of the Music Business Trilogy from Mika Karhumaa.