Island Music Conference - Mika Karhumaa

25.1.2026

AI, Music Business, And The New Reality Of Management

Mika Karhumaa Articles AI, artist management, automation, creative careers, data-driven management, digital strategy, Island Music Conference, management mindset, modern management, Music Business Management, Music Industry, music marketing, new reality, online presence, secondary effects, Shaggy, strategic storytelling

I was asked to contribute an article to the Island Music Conference magazine, led by Shaggy, on how AI is transforming management. While working on it, this piece practically wrote itself. If you haven’t yet come across The Art of Music Business Management – For Artists & Managers, now might be a great time to […]