What a guest lecture experience! When discussing modern artist management, one element can never be overlooked: online presence optimization. It is no longer a promotional layer added on top of reality — it is deeply affiliated with the physical world. During a recent guest lecture at University of Louisiana at Lafayette, hosted by Professor […]
I was asked to contribute an article to the Island Music Conference magazine, led by Shaggy, on how AI is transforming management. While working on it, this piece practically wrote itself. If you haven’t yet come across The Art of Music Business Management – For Artists & Managers, now might be a great time to […]
Here we go again—stepping into a new chapter with familiar purpose and renewed energy. As we begin the 11th edition of Managerial and Intercession Skills in the Music Business – The Modern Fundamentals of the Industry at Seinäjoki University of Applied Sciences, one idea defines this moment more clearly than anything else: strategic continuity. What […]
Work in the music industry doesn’t stop for the summer — it simply changes shape. Much of it happens more quietly, behind the scenes, and often with extra care to respect others’ holiday rhythms. That’s what summer in the music business management is really about: staying active, adaptive, and intentional, even when the spotlight temporarily […]
Here we are once again. It’s a special moment: this marks the 10th time that the course Managerial and Intercession Skills in the Music Business – The Modern Fundamentals of the Industry is being held at Seinäjoki University of Applied Sciences. What began as a focused study unit has grown into a recognized platform for […]
Introduction The role of AI in artist management is evolving rapidly, reshaping the way artists and managers navigate the music industry. From optimizing contracts to enhancing online presence, artificial intelligence is becoming an essential tool in the modern artist manager’s toolkit. This article explores how AI in artist management is revolutionizing the business, providing valuable […]
I am thrilled to reflect on the incredible lecture we had with Chris Lakey, a recognized expert in the music industry. His visit to my Managerial and Intercession Skills in the Modern Music Industry course at Seinäjoki University of Applied Sciences was nothing short of extraordinary. With his vast experience and unique position at Kobalt […]
I get asked often if I run courses open to anyone, anywhere in the world. That’s a great question and the answer is yes! This international online course will be held regularly from now on. This fall’s course began on September 9, and we will continue until the end of November. For next year, […]
Professional networking is an essential skill in the music business, shaping careers and creating opportunities in ways that often go unnoticed. Our recent discussion with Mandy Salem-Aubry on this topic revealed insightful strategies and principles that align with the modern industry landscape. Here, we delve into the highlights of that conversation, offering actionable takeaways […]
In today’s evolving music industry, where artificial intelligence (AI) plays an increasingly central role, Online Presence Optimization (OPO) has become essential for artists and managers alike. OPO isn’t just about visibility; it’s about creating a strategic online framework that AI can efficiently interpret and promote. This article explains how artists and managers can harness OPO […]
On October 22, 2024, I had the pleasure of giving a lecture at the Music Library of Turku City Library, focusing on modern music business management—a topic that resonates strongly with today’s music industry landscape. The intimate setting of the Music Library provided the perfect atmosphere for a deep dive into the complexities of the […]
After completing the ”Managerial and Intercession Skills in the Music Business” course at Seinäjoki University of Applied Sciences, our team, a diverse group of aspiring artist managers, felt invigorated and inspired. Under the guidance of our esteemed instructor, Mika Karhumaa, and his book The Art of Music Business Management – For Artists & Managers, […]
I am frequently asked about mentoring, coaching, and one-on-one sessions. People want to know how these relationships begin and how they actually work in practice. Most often, they start the same way: someone takes the initiative to reach out. They have encountered my work through books, lectures, or the visible impact of my projects, […]
Here we are once more, as the ”Managerial and Intercession Skills in the Music Business – The Modern Fundamentals of the Industry” course has begun at Seinäjoki University of Applied Sciences. The course is based on The Art of Music Business Management – For Artists & Managers book, 2nd Edition, 2024. The essence of the course […]
I’m thrilled to announce that the second edition of ”The Art of Music Business Management – For Artists & Managers” is out now! This book has been meticulously crafted since last summer, and it’s finally available. Reflections on the Second Edition Before putting a book out, you go through a wide range of emotions. […]
On March 26th, it’s finally happening! The Art of Music Business Management – for Artists & Managers is getting its highly anticipated Second Edition. With nearly 50 additional pages, the book has been completely revised. March 28th is a wonderful day to release a book – I finally get to have a book published […]
I am pleased to announce that The Art of Music Business Management – For Artists & Managers is receiving a second edition. It has been sold in over 70 countries and is available in the selections of several international universities. In a short period of time, the book has become one of the key texts […]
This story came to mind as I began building my new Music Business Management Master Course. Experience is something that makes these courses and their sections significant. Music business management is something that is challenging to teach solely based on theory – you need to have experience in it. One could say that experience […]
This question is frequently asked on an annual basis – how do I fill my days and what does it involve. In other words, what is my schedule like. Answering that question can be both easy and challenging – depending on the perspective from which you want to approach it. I like the word […]
Happy New Year to everyone! I hope the year has changed in pleasant ways. I have news that I realized just a little while ago. This year marks 30 years since I began working in the music business as my profession. It’s often said that time flies, but in my case, that’s not entirely […]
A strong online presence is the foundation of your entire operation. In the advent of wider adoption of artificial intelligence, information regarding online presence is more topical than ever. What makes it topical is its multi-layered and impactful reflection. When built correctly, it protects, supports, coordinates, or streamlines your activities. Online presence isn’t just […]
It’s been a delightful day here at the Manchester Library. The afternoon has flown by, and I must say – I could have continued this for longer. If there were some particular areas of interest that stood out today, they are definitely the modern online presence and what it aims to achieve. You could […]
One-on-one consultations have always been part of my repertoire — and they continue to be a popular choice. I truly value these sessions. They provide room to reflect and plan with clarity — and to consider the next sensible steps together with you. Typical situations where people reach out to me are when something has […]
This article is a follow-up to the previous one. And about the band Gentle Savage, whose first encounter I remember vividly. If you’re reading this first, the two previous articles will help with understanding. After Annika, everything has progressed as a natural continuation. Also, after the publication of those books, these artist contacts have […]
Here we are again. Another ”Managerial and Intercession Skills in the Music Business – The Modern Fundamentals of the Industry” is about to start at Seinäjoki University of Applied Sciences. This course has one clear starting point, which is also present in the name of the course. There are a few things that a […]
When lecturing, one question always keeps popping up: “How did you meet in the first place?” Because it’s always a pleasure to talk about collaborators, this time I want to introduce Marilyn Reles-Lozano, the CEO of Present PR. I’ve been working with her for a year now. She’s both a returning guest lecturer at […]
Hello there! It’s January again. It means that our music business management studies will begin at Seinäjoki University of Applied Sciences. I want to wish Happy New Year to all of you. In addition – I want to welcome all of our new music business management students to this course. This course is my […]
Did you know that I mentor people a lot? Mentoring and career counselling has been a part of my repertoire for almost three decades. It all started as a guest. One of my friends needed help in his recording agreement negotiations back in the 90’s. I agreed without hesitation. For a first-year law student […]
Another class of the music business management studies onsite. The moment I’ve been waiting for. This music business management course will now be available to all Universities of Applied Sciences in Finland. Additionally, you can take part in this course, even if you are not the student of any of these schools. Just go […]
I get this book availability question often – especially in the summer times. Where can the libraries acquire the book? And is it available with what formats. That’s a good question and topical prior to the upcoming semester. Many universities have wanted the books in their libraries. I heard that also the students have […]
