music management book

The Art of Music Business Management (2024) Is Out Now!

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I’m thrilled to announce that the second edition of ”The Art of Music Business Management – For Artists & Managers” is out now! This book has been meticulously crafted since last summer, and it’s finally available.

Reflections on the Second Edition

Before putting a book out, you go through a wide range of emotions. For me, the most significant aspects are always the number of revisions and what you choose not to write. You have to figure it out.

I went through this second edition probably ten times before giving it the green light to come out. I carefully revisited those experiences and methods through which I typically convey ideas to people. Then, I pondered the order of presentation and even considered how someone other than myself might teach others using this book as a guide. At some point, I just had to let go. The whole process was very different from before – I’m not exactly sure why.

Now that I’m here, I believe it all unfolded just as it should have. It now includes an additional 47 pages, and the structure has significantly improved.

This year also marks 30 years since I became a music professional. Perhaps that also brings its own nuances, and in this Soundbreaker interview, I talk more about them.

Key Concepts of the Second Edition

The second edition delves into the unique challenges and opportunities of managing in the era of AI. Artist management today is vastly different from what it used to be. The concept of leadership itself has transformed, driven by the inevitable intertwining of the digital realm and the physical world. These two dimensions can no longer be addressed separately; strategically, they are extensions of one another. This paradigm shift has redefined the very foundation of management. How we process and utilize information is now a defining aspect of our brand and identity.

This blurb is indicative—the book contains much more and is like a conversation. In it, I discuss with you the factors that influence management and success in it. I hope you enjoy it.

The Blurb

THE NEXT GENERATION OF MUSIC BUSINESS BOOKS IS HERE!

Karhumaa’s seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager’s point of view. Through this, you’ll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place.

This framework has been developed for today’s rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it.

Modern artist management is increasingly taking place in the digital realm and resembles screenwriting. As technology evolves, introducing new features almost daily, the management needs to adapt swiftly. This book discusses how success can be achieved in navigating this task.
The book is intended for all professionals in the industry. Management is a topic that touches all of us in one way or another. The book is particularly well-suited for educational purposes.

About the Author

A manager needed to write this book. The author has three decades of experience in multiple capacities. Mika Karhumaa is a music business manager – specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.

Music Business Management Course

I teach music business management extensively and hold regular positions at several universities. Throughout the year, I frequently receive inquiries about whether there is a course open to everyone, regardless of their location. I am delighted to announce that such a course is in the works and is scheduled to begin in late August 2025.

Until then, my calendar does not allow for this commitment, but I have reserved August, September, and October next year specifically for this course. More details will be shared closer to the launch date. If the topic interests you before then, please feel free to reach out—I would be happy to provide additional information.

 

It is finally out and available on Amazon, EBSCO and many other retailers and distributors. The Art of Music Business Management - For Artists & Managers (2nd Edition, 2024)

 

On March 26th it is available – The 2nd Edition

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On March 26th, it’s finally happening! The Art of Music Business Management – for Artists & Managers is getting its highly anticipated Second Edition. With nearly 50 additional pages, the book has been completely revised. March 28th is a wonderful day to release a book – I finally get to have a book published fairly early in the year for once.

This edition embodies the experiences I’ve gained while teaching and managing artists. Additionally, a second edition is a thrilling milestone for any author – it has already met its audience. I believe you, as the reader, will appreciate the improvements it has received. In a time when artificial intelligence is increasingly integrating into our daily lives, management must adapt accordingly. At least in some aspects.

Here’s the revised back cover as it appears on the book;

THE NEXT GENERATION OF MUSIC BUSINESS BOOKS IS HERE!

Karhumaa’s seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager’s point of view. Through this, you’ll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place.
This framework has been developed for today’s rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it.

Modern artist management is increasingly taking place in the digital realm and resembles screenwriting. As technology evolves, introducing new features almost daily, the management needs to adapt swiftly. This book discusses how success can be achieved in navigating this task.
The book is intended for all professionals in the industry. Management is a topic that touches all of us in one way or another. The book is particularly well-suited for educational purposes.

A manager needed to write this book. The author has three decades of experience in multiple capacities. Mika Karhumaa is a music business manager – specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.

As already said, the book is out on March 28th. From then on, it will be available on Amazon, Google Play Books, and many other retailers – and of course, for academic use, you can find it on EBSCO and Ellibs.

The Art of Music Business Management - For Artists & Managers - 2nd Edition, 2024 - will be out on March 28th! It is then available on Amazon, Google Play Books, EBSCO, Ellibs and many other distributors.

Second Edition: The Art of Music Business Management 2024

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I am pleased to announce that The Art of Music Business Management – For Artists & Managers is receiving a second edition. It has been sold in over 70 countries and is available in the selections of several international universities. In a short period of time, the book has become one of the key texts in music business management education.

Tailored for music business professionals and artists, this book offers invaluable insights into the continually evolving landscape of music business. It presents an extensive examination of the strategies essential for navigating the complexities of the music world. In this second edition, the presentation has been further structured, the page count increased, and the concept refined. The incorporation of artificial intelligence has also garnered significant attention.

The book will be available as an e-book from EBSCO and Ellibs. Hardcover and paperback are available on Amazon and many other distributors – and also for library use.

The back cover reads as follows:

Karhumaa’s seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager’s point of view. Through this, you’ll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place.

This framework has been developed for today’s rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it.

Modern artist management is increasingly taking place in the digital realm and resembles screenwriting. As technology evolves, introducing new features almost daily, the management needs to adapt swiftly. This book discusses how success can be achieved in navigating this task.

The book is intended for all professionals in the industry. Management is a topic that touches all of us in one way or another. The book is particularly well-suited for educational purposes.

A manager needed to write this book. The author has three decades of experience in multiple capacities. Mika Karhumaa is a music business manager – specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.

In non-fiction books, the second edition is always better than the first – it has already met its readers and knows better what it’s doing.

Before the release, and if music business management is your thing, don’t forget about popular one-on-one sessions. Or – I’ll be launching a new course at some point later this year. Keep following for more updates and feel free to reach out!

 

Second Edition: The Art of Music Business Management - For Artists & Managers 2024