Hardcover Available on Amazon – Get Yours Today!


I have ‘hardcover’ news! Hardcover books for The Essence of the Music Business have arrived on Amazon’s selection. Hardcover is a big deal for the author – it is somehow more impressive. There’s absolutely nothing wrong with paperbacks, or e- and audio books.  They have their own abilities. But still, the hardcover is the thing!

This novelty is a book worth reading. I like the definition it has received – Modern Basics for Artists and Other Music Business Professionals. It’s this long-term knocking on almost every writing in the field today. This book focuses on how this is worth taking into account in everyday activities.

Get your own hardcover HERE!

This book is also available on Google Play Books and EBSCO for academic purposes.

Hardcover of The Essence of the Music Business: Strategy 2nd Edition ISBN: 978-952-69469-6-2







‘ The fully revised 2nd Edition is here. New examples have been added to better reflect the present time. Also, as a main focus, strategic thinking, the ability to create long-term plans and how to prepare for this in everyday activities are present in this book.

Understanding the importance of strategy is the basis for rational advancement. In the music business – strategies are not always perceptible. They are multi-layered, long-lasting, but also instantaneously effective. The ultimate goal often transpires along the way.

In order to understand tactics, one has to read between the lines. The reason why different pre-conditions and industrial expectations must always be taken into account is due to conflicts between artistic and economic goals. An artist’s progress often depends on their interest groups’ comfort to these aspects and is about maintaining the balance between music business objectives and the artist’s story.

This book deals with factors affecting the strategy and how it relates to the artist and their management. Although viable passive income generation in the streaming era is what is sought most after, no other aspect, including social media capital, should be ignored, as it is often even more important. All this has an impact on how an artist succeeds in other music business areas. This book illustrates the current state of things in light of new opportunities.

‘Strategy’ is the final chapter of The Essence of the Music Business trilogy from Mika Karhumaa.’