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I am pleased to announce that The Art of Music Business Management – For Artists & Managers is receiving a second edition. It has been sold in over 70 countries and is available in the selections of several international universities. In a short period of time, the book has become one of the key texts in music business management education.

Tailored for music business professionals and artists, this book offers invaluable insights into the continually evolving landscape of music business. It presents an extensive examination of the strategies essential for navigating the complexities of the music world. In this second edition, the presentation has been further structured, the page count increased, and the concept refined. The incorporation of artificial intelligence has also garnered significant attention.

The book will be available as an e-book from EBSCO and Ellibs. Hardcover and paperback are available on Amazon and many other distributors – and also for library use.

The back cover reads as follows:

Karhumaa’s seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager’s point of view. Through this, you’ll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place.

This framework has been developed for today’s rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it.

Modern artist management is increasingly taking place in the digital realm and resembles screenwriting. As technology evolves, introducing new features almost daily, the management needs to adapt swiftly. This book discusses how success can be achieved in navigating this task.

The book is intended for all professionals in the industry. Management is a topic that touches all of us in one way or another. The book is particularly well-suited for educational purposes.

A manager needed to write this book. The author has three decades of experience in multiple capacities. Mika Karhumaa is a music business manager – specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.

In non-fiction books, the second edition is always better than the first – it has already met its readers and knows better what it’s doing.

Before the release, and if music business management is your thing, don’t forget about popular one-on-one sessions. Or – I’ll be launching a new course at some point later this year. Keep following for more updates and feel free to reach out!