out now

 

I’m thrilled to announce that the second edition of ”The Art of Music Business Management – For Artists & Managers” is out now! This book has been meticulously crafted since last summer, and it’s finally available.

Before putting a book out, you go through a wide range of emotions. For me, the most significant aspects are always the number of revisions and what you choose not to write. You have to figure it out.

I went through this second edition probably ten times before giving it the green light to come out. I carefully revisited those experiences and methods through which I typically convey ideas to people. Then, I pondered the order of presentation and even considered how someone other than myself might teach others using this book as a guide. At some point, I just had to let go. The whole process was very different from before – I’m not exactly sure why.

Now that I’m here, I believe it all unfolded just as it should have. To my esteemed readers, I hope you’ll enjoy it. It now includes an additional 47 pages, and the structure has significantly improved.

Here’s the blurb;

THE NEXT GENERATION OF MUSIC BUSINESS BOOKS IS HERE!

Karhumaa’s seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager’s point of view. Through this, you’ll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place.

This framework has been developed for today’s rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it.

Modern artist management is increasingly taking place in the digital realm and resembles screenwriting. As technology evolves, introducing new features almost daily, the management needs to adapt swiftly. This book discusses how success can be achieved in navigating this task.
The book is intended for all professionals in the industry. Management is a topic that touches all of us in one way or another. The book is particularly well-suited for educational purposes.

A manager needed to write this book. The author has three decades of experience in multiple capacities. Mika Karhumaa is a music business manager – specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.