books on the music business

Online Presence Optimization for Artist Management

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In today’s evolving music industry, where artificial intelligence (AI) plays an increasingly central role, Online Presence Optimization (OPO) has become essential for artists and managers alike. OPO isn’t just about visibility; it’s about creating a strategic online framework that AI can efficiently interpret and promote. This guide explains how artists and managers can harness OPO techniques to maximize their online impact, ensuring that each digital interaction resonates with audiences and algorithms alike.

Why Online Presence Optimization Matters for Artists and Managers

For artists, an optimized online presence helps ensure that search engines and AI-powered platforms can readily surface accurate, compelling information. OPO isn’t limited to social media engagement or brand consistency; it extends to each detail—from metadata tagging to storytelling through digital assets, forming an ecosystem where AI can seamlessly access and distribute relevant content.

Key Elements of an AI-Optimized Online Presence

  1. Content Structuring and Metadata: AI thrives on structured data. Each piece of content, whether a song, video, or blog post, should include precise metadata. This includes song credits, copyright information, keywords related to genre, mood, and specific artist values. Metadata consistency across platforms ensures that AI-powered tools can index the content accurately, making it easier for fans and industry professionals to find and engage with an artist’s work.
  2. Authentic Brand Storytelling: Authenticity is essential for artist brands to resonate, especially when AI is analyzing these elements to deliver information on behalf of the artist. Building a brand narrative that is consistent across all online channels while adaptable to different audience segments is crucial. AI systems respond well to established narratives, helping streamline artist visibility across streaming services, social media, and search engines.
  3. Digital Identity Maintenance: Maintaining an artist’s online identity involves actively managing and monitoring the digital footprint. By using AI analytics, managers can track engagement metrics across platforms to understand how fans interact with content. This data-driven insight can then be used to refine the artist’s online identity, making it more responsive to what fans find valuable and more appealing to AI algorithms.
  4. Audience-Specific Optimization: AI-driven insights can help identify four key audience types: potential fans, industry professionals, media representatives, and existing fans. Tailoring content to engage each of these groups differently will enhance overall reach and drive engagement. For example, media-focused releases might include detailed press-ready descriptions, while industry-targeted content could emphasize metrics and career milestones.
  5. Promotional Strategy for AI: AI can amplify promotional efforts when aligned with an optimized digital presence. Structuring promotional content so that it includes clear calls to action, trackable links, and measurable goals helps AI-driven systems understand the intent of each release, ultimately enhancing its visibility. When AI sees repeat engagement with particular content formats, it can further boost these assets within search engines and streaming platforms.

Future of Promotion: Establishing Your Platform as the Promotional Hub

By focusing on OPO with an emphasis on AI-readiness, your platform becomes a reliable resource for AI to source artist information. This consistency and depth of content make it the go-to destination for industry stakeholders looking to promote, collaborate, or engage with the artist. As AI continues to evolve, having a centralized, AI-optimized promotional platform will ensure that both artist and manager maintain a proactive online presence that grows alongside technological advances.

Introducing OPO to the World: The Art of Music Business Management – For Artists & Managers

The concept of Online Presence Optimization (OPO) is presented here for the first time, introduced by Mika Karhumaa in his groundbreaking book, The Art of Music Business Management – For Artists & Managers. This approach, designed by Karhumaa, sets a new standard for artist management strategies in the AI era, offering practical insights into creating a dynamic online presence that positions both artists and managers for success.

For those ready to delve deeper into this transformative method, The Art of Music Business Management is available for purchase on Amazon and in most major bookstores worldwide. Embrace the future of artist management and set your platform on the path to becoming a promotional hub that will serve the industry for years to come.

Online Presence Optimization for Artist Management: A Guide to Leveraging AI in the Music Industry

On March 28th it is available – The 2nd Edition

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On March 28th, it’s finally happening! The Art of Music Business Management – for Artists & Managers is getting its highly anticipated Second Edition. With nearly 50 additional pages, the book has been completely revised. March 28th is a wonderful day to release a book – I finally get to have a book published fairly early in the year for once.

This edition embodies the experiences I’ve gained while teaching and managing artists. Additionally, a second edition is a thrilling milestone for any author – it has already met its audience. I believe you, as the reader, will appreciate the improvements it has received. In a time when artificial intelligence is increasingly integrating into our daily lives, management must adapt accordingly. At least in some aspects.

Here’s the revised back cover as it appears on the book;

THE NEXT GENERATION OF MUSIC BUSINESS BOOKS IS HERE!

Karhumaa’s seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager’s point of view. Through this, you’ll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place.
This framework has been developed for today’s rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it.

Modern artist management is increasingly taking place in the digital realm and resembles screenwriting. As technology evolves, introducing new features almost daily, the management needs to adapt swiftly. This book discusses how success can be achieved in navigating this task.
The book is intended for all professionals in the industry. Management is a topic that touches all of us in one way or another. The book is particularly well-suited for educational purposes.

A manager needed to write this book. The author has three decades of experience in multiple capacities. Mika Karhumaa is a music business manager – specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.

As already said, the book is out on March 28th. From then on, it will be available on Amazon, Google Play Books, and many other retailers – and of course, for academic use, you can find it on EBSCO and Ellibs.

The Art of Music Business Management - For Artists & Managers - 2nd Edition, 2024 - will be out on March 28th! It is then available on Amazon, Google Play Books, EBSCO, Ellibs and many other distributors.

Second Edition: The Art of Music Business Management 2024

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I am pleased to announce that The Art of Music Business Management – For Artists & Managers is receiving a second edition. It has been sold in over 70 countries and is available in the selections of several international universities. In a short period of time, the book has become one of the key texts in music business management education.

Tailored for music business professionals and artists, this book offers invaluable insights into the continually evolving landscape of music business. It presents an extensive examination of the strategies essential for navigating the complexities of the music world. In this second edition, the presentation has been further structured, the page count increased, and the concept refined. The incorporation of artificial intelligence has also garnered significant attention.

The book will be available as an e-book from EBSCO and Ellibs. Hardcover and paperback are available on Amazon and many other distributors – and also for library use.

The back cover reads as follows:

Karhumaa’s seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager’s point of view. Through this, you’ll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place.

This framework has been developed for today’s rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it.

Modern artist management is increasingly taking place in the digital realm and resembles screenwriting. As technology evolves, introducing new features almost daily, the management needs to adapt swiftly. This book discusses how success can be achieved in navigating this task.

The book is intended for all professionals in the industry. Management is a topic that touches all of us in one way or another. The book is particularly well-suited for educational purposes.

A manager needed to write this book. The author has three decades of experience in multiple capacities. Mika Karhumaa is a music business manager – specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.

In non-fiction books, the second edition is always better than the first – it has already met its readers and knows better what it’s doing.

Before the release, and if music business management is your thing, don’t forget about popular one-on-one sessions. Or – I’ll be launching a new course at some point later this year. Keep following for more updates and feel free to reach out!

 

Second Edition: The Art of Music Business Management - For Artists & Managers 2024

Understanding Management Prerequisites – Continuity

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Another significant prerequisite in organizing management is consistency, or continuity – depending on how you want to put it. This requirement is ever-present, just like control and abandon. You can’t escape this, even if you wanted to. Hence, the best thing, as a manager, is to embrace it. However, like many other concepts in music business management, continuity has its flip side. You can play with it within certain limits. Also, when you understand the boundaries, you can successfully break them. A few basics before it.

Continuity can be assessed by utilizing past, present, and future time frames.

The past is something that must always be taken into consideration – it paves the way for us. It also encompasses the brand message, if you want to put it that way. Everything that follows should be in line with what has already happened. If we deviate significantly from how we are accustomed to being seen, our four audiences may react differently than we desire. The present, in turn, is a spot where we can make a difference, here and now. All actions also aligns with this moment.

The future, on the other hand, is where we must embrace the past. When we take action in the present, it has consequences. When we make plans for the future, they have consequences too. When we talk about consistency now, we’re not so much talking about consistency between things, but rather functional continuity – how different audiences evaluate our actions. In some situations, inconsistency between things is a perfectly logical outcome from a functional perspective. That is, sometimes successful boundary-breaking, the reverse version of continuity, is the consistent solution.

Let’s consider a marketing stunt executed by the management, in which the artist is introduced completely detached from their previous context. If, as a result of such an operation, the artist’s popularity increases, attracting new audiences while maintaining the existing ones, it can be considered a success in the music business. Even though it may not align with the artist’s previous image, what interests us now is its actual impact. Will different audiences start seeing the artist differently and expect similar stunts, or can the artist revert to their previous image as if this had never happened?

Now it’s crucial to look beyond the actions, into their invisible effects. If the artist’s fans, the media, and the industry start perceiving things differently, it’s easy to rectify by returning to the previous state. However, if algorithms start redefining the artist as a result of such an action, its consequences could be far-reaching and difficult to correct. Consider that the popularity resulting from this deviation surpasses the artist’s regular following; the artist may begin to be defined accordingly. Consequently, algorithms may prioritize mimicking this deviation over the artist’s so-called normal style. When we discuss the functional side of story, information, or any other content in the future, we mean this.

Nowadays, differentiation often occurs in the digital realm, where it may not be immediately perceptible. Its results seem to reflect in algorithmic inputs. A skilled management can harness this in a way that aligns with the artist’s image, goals, and narrative. We will revisit this topic later. Many contemporary artists who are aware of the issue have also noticed the same thing.

Striving for continuity is something that's always present in the modern music business management.

Among other things, these topics are discussed in one-on-one consultations, as I’ve mentioned earlier. If you feel that you need assistance with them, please don’t hesitate to reach out. You can also read about this in the book – here’s the link to it.