August 5th it will be published. Pre-order yours conveniently with one click. The piece, which has become a modern classic of music business books, received its 2nd Edition. Completely revised and several additional pages – featuring the latest innovations in artist promotion / marketing.
Finally I can make an official announcement! The publication date is settled and the pre-sale started. Second Edition is available on August 5th through Amazon and Google Books. It is already available for academic libraries on EBSCO because of their next semester needs.
Back Cover –
‘This modern classic of music business books has received a second edition. The fully revised piece delves even deeper into the most important insight of modern music management – the endearing inter-dependence between the artist and the manager. In accepting this, it is possible to achieve strategically sustainable results – also in terms of music.
The music industry is an artist-centered business environment. Many operations are the result of an artist’s management or the artist themselves managing initiatives or reactions. This book deals with the environment and practices affecting it. Where the first volume of this book series dealt with agreements, this second part represents the realities and themes generally perceived to be worth pursuing.
The first volume intended to understand agreements, whereas in this book we try to understand the artist. Knowledge of the music industry is central. Reciprocity and understanding the needs of others is a cornerstone to successful operations. When the artist’s management and other background forces are able to imagine themselves in the artist’s position, it is easier to relate their own activities towards achieving common goals. On the other hand, when an artist understands their affiliates’ and their needs, it is easier for them to accept the measures they have to take.
The author of this book has had an over two-decade career as an international artist manager and legal advisor. His first book was considered widely throughout the world. This second volume deals with the same topic from another perspective. Although it is specially targeted for artists and managers, it is also suitable for general information needs. The book is well suited also for educational use.
The philosophy typical of Karhumaa, in which the latest innovations are presented on top of traditional laws, has taken on a more refined form. Add to that the insights gained from 25 of experience in the field and you have in your hands a 185-pages package of mere essentials’.
There’s a little bonus in this. How Delta Enigma relates to all this, become clear on 5th August.
It’s time for the Second Edition. Two years of intensive teaching and mentoring is behind now. From now on, it should be a few months of your own. If artist management isn’t counted. Artist management is more of a lifestyle to me than a job. It goes along with everyday life – I think quite a many manager can relate to this easily.
Anyway, second edition is my favorite phase of production. The process of writing a book involves blind spots that the writer is particularly exposed to. It is difficult to take distance during the process. The improvements that always come between writing and editing a book may not be taken into account – at least completely. That’s a weird thing. Even though the book at the time of graduation seems like the best possible outcome, a few months later there will be things that could have been better said.
Philosophy was published less than two years ago. Already half a year after the publication I noticed that my own development did not go with my writing. Ideally, it is transmitted to the text in real time, not with delay. I bet it was due to break in my practice. I wasn’t dealing with artist management as I normally would. This time I am not doing the same and I can prepare for this.
Today’s music management is characterized by the fact that it creates new developments in a faster cycle than ever before. This places new demands on the author. It should be able extract the truths that hold their ground in that development but also be prepared for future opportunities and difficulties. Fortunately today, the book is able to be published quite soon after its completion. My books will be published within two weeks of the book coming out of the edit.
As I already mentioned, I allow this second edition to be influenced by the day-to-day management I practice. At the time of writing this book, I’m at least dealing with Melba Culp, Gentle Savage and Delta Enigma. It’s refreshing to get a counterweight and something else to think about. That interaction also makes it possible to locate those blind spots.