music business management book

The Art of Music Business Management – The Course

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Here we are once more, preparing for the commencement of the ”Managerial and Intercession Skills in the Music Business – The Modern Fundamentals of the Industry” course at Seinäjoki University of Applied Sciences. The course is based on The Art of Music Business Management – For Artists & Managers book.

The course’s title itself encapsulates its core starting point. There exist specific competencies that a manager is expected to excel in, and how they navigate these competencies significantly impacts their success in the role. Importantly, this success resonates profoundly with the artist they represent, underlining the inherent interdependence between the two parties. As the saying goes, it takes two to tango, emphasizing the collaborative nature of this relationship.

Success in this domain necessitates multidimensional skills and a shared understanding between the involved parties. We operate within multiple levels of frameworks concurrently. These frameworks encompass the foundational narrative and the artist’s perspective, which this course thoroughly explores from various angles. Here’s an outline of the lecture themes and their respective contents:

  1. Digital Identity And Passive Promotion
  2. Copyright, Passive Income, And Strategies for Activation
  3. The Role of Management And Manager Contract
  4. Nurturing The Manager-Artist Relationship
  5. Active Promotion And Its Impact – The Story on Story Effect
  6. Advancement And Business Development
  7. Synchronization As A Pathway To Progress

Our course features several esteemed guests, each a professional in their respective fields. This time, our lineup includes Jennifer Pyken, Anna Turunen, Jenny Andreasson,

Typically, I lead the first two lectures, establishing a foundational framework for the course. Our primary objective during this phase is to cultivate a collective understanding of the critical elements at play within this industry. When this is set up, we will invite our guests in the order that aligns with the course’s systematic arrangement. The guests have also appreciated this arrangement, as it allows them to delve directly into their specialties without any constraints or structural barriers. Consequently, the course progresses continually, preparing and ensuring the readiness for its next step – one step at a time.

Consequently, the course doesn’t merely comprise lectures or guest presentations; rather, it’s a curated journey aimed at incrementally elevating the level of engagement and expertise. Many of the case studies and examples we delve into are current and real-time. In fact, numerous productions or operations discussed in the course are either ongoing or set for release shortly, providing us with insider knowledge about the influencing factors and potential hidden motivations behind these endeavors.

The course book, ’The Art of Music Business Management – For Artists & Managers,’ is receiving a second edition this year, where these conceptual frameworks have been structured into an even clearer format.

And here we are;

The class of 2024 at Seinäjoki University of Applied Sciences - MANAGERIAL AND INTERMEDIATION SKILLS IN THE MUSIC BUSINESS 2B00DB69 - Teams view

The Other Perspective of Team Building – Artists

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I will soon be sharing the story of our manager team. So, this narrative is a bit premature but still an integral part of it. To make our manager team complete, it needs artists. A manager can’t really be a manager without artists. This perspective of the story is at least important and greatly influences what we do. In the upcoming article, I will explain how the artists will be selected to join and why. Let’s go back in time a bit – to the origins of this story. In addition, the intention is to demonstrate a few ideals of the music business: naturalness, effortlessness, and meaningfulness.

I personally took a break from artist management between 2013 and 2016. During that time, I stepped away from the entire music business scene and focused on preparations for the future – writing, giving lectures, and engaging in other industry-related tasks. The industry was, to say the least, undergoing a transformative phase at that time. When I talk about naturalness, I mean this. This perspective often gets less attention amidst all the hustle and bustle. In any case, the era of streaming was on the rise, and for me, it brought forth entirely new possibilities. It removed a few troublesome gatekeepers. I quickly realized that the artist’s perspective would soon become more prevalent.

Then I heard about Annika Nord. A friend of mine recommended to get to know her. When I found out that she had done her thesis on my book, I gained a new perspective on management. That was perhaps the moment when I got the idea of modern co-management between the artist and the manager. Being an indie artist might even be beneficial in the future. I had to meet her.

She was performing covers at that time, but she expressed her desire to write her own songs. We started meeting regularly, and Annika introduced me to her lyrics. And there it began again, gradually – artist management. However, this time with a modern perspective.

Annika Nord on set shooting a music video for the song called Hugo.

Around the same time, I published my first international music business management book. It brought me into broader awareness, which naturally reached the artists as well. This encouraged them to reach out more boldly, and I must admit – it was quite easy to find those with whom collaboration would naturally and seamlessly align. Annika has been followed by a few artists, most of whom are part of our patrol. We all share a similar perspective on management and how it is conducted between the artist and the manager.

I want to highlight them more prominently, which is why we will continue this article in the next chapter.

 

The Book is Wanted to Libraries Too!

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I get this book availability question often – especially in the summer times. Where can the libraries acquire the book? And is it available with what formats. That’s a good question and topical prior to the upcoming semester. Many universities have wanted the books in their libraries. I heard that also the students have wanted to get their hands on the book.

There are a variety of ways how to get The Art of Music Business Management – For Artists & Managers to the library collection. If it is wanted for the academic purposes, perhaps EBSCO is the most convenient way. You’ll get the access immediately – as an e-book. Purchasing librarian have a review option. In case your are the teacher and willing to check the content, ask your librarian to give you an access.

If e-book isn’t what’s wanted, there’s one great option too – and fast. You can acquire the book as a hardcover on Amazon. Here’s the link.

Amazon – hardcover 

Also – the book is available as an e-book through Ellibs. They have a worldwide delivery.

The technical information about the book – and its unique identifiers are;

ISBN: 978-952-69469-7-9 (paperback)
ISBN 978-952-65029-0-8 (hardcover)
ISBN: 978-952-69469-8-6 (PDF)
ISBN: 978-952-69469-9-3 (EPUB)

Here’s also the book presentation and related jpg image:

The next generation of music business books is here!

’Karhumaa’s seventh book presents an unprecedented concept – how to understand modern artist management. Traditional and prevailing laws are transmitted, but the development of technology is presented in a way that often goes unnoticed.

In a time when technology development is increasingly guiding the formation of new business models, it is important to adapt to the situation. NFTs, web3 or the metaverse is already commonplace. Development plays a huge role in the job description of artists and managers.

Nowadays artists more frequently take a more active role in their own management. It’s not just the manager that runs intermediation or facilitation, and this includes modern preconditions and their arrangements. The artist needs to be prepared in any case, with consideration as to how resources are allocated to enable goal achievement.

To be able to succeed now and in the future, the basics of this book will be needed. This book is a step by step of what you really need to know. It is particularly well suited for educational use.

A manager needed to write this book. The author has almost three decades of experience in multiple capacities. Mika Karhumaa is a music business manager – specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.’

This book is wanted in many places.