Music Business Management Course for Everyone 2025
The course will begin at the end of August 2025 and run through to the end of October. While the spring schedule for next year is fully booked, I’ve dedicated the fall to this course. Registration opens in spring 2025, but if you are interested already, feel free to reach out. I’d be happy to provide more details!
Below is the planned content for the course, which may evolve slightly but already captures the core vision. The course will be conducted entirely online, making it accessible to participants worldwide.
Managerial and Intermediation Skills in the Music Business
The Modern Fundamentals of the Industry
The Managerial and Intercession Skills in the Music Business course offers a dynamic and comprehensive exploration of the essential skills required in today’s music industry. Grounded in the principles of The Art of Music Business Management – For Artists & Managers (2nd Edition, 2024), this course bridges the gap between theory and practice, equipping participants with the tools needed to thrive in a rapidly evolving global environment.
Course Overview
Focus Areas:
- Audiences and operational fields in the music business
- Strategic use of online presence and social media
- Building and sustaining artist-management relationships
- Brand development and alignment with artist goals
- Effective communication and joint action planning
- Understanding modern preconditions
- Strategic interpretation of industrial agreements and copyright, including insights into how to tailor them to your specific needs
- Utilizing intermediaries for scaling and content enrichment
- Leveraging AI and digital tools in music business management
A foundational version of this course has been implemented at Seinäjoki University of Applied Sciences since 2019. This new, expanded, and even more AI-focused curriculum is significantly broader in scope. It incorporates valuable learning experiences gathered over the years and is designed to cater to both beginners and more advanced participants.
Learning Objectives
Participants will gain the ability to:
- Identify the diverse audiences and operational fields within the music business.
- Create strategic social media and online presence optimization plans.
- Harness the power of passive promotion to increase artist visibility.
- Develop and enhance an artist’s brand identity.
- Communicate effectively with artists and execute collaborative strategies.
- Analyze and craft industrial agreements tailored to specific goals, learning what types of arrangements best suit their needs.
- Integrate contemporary management models to support artist careers.
- Leverage digital and AI-driven tools to enhance decision-making and execution.
Course Highlights
Key Topics:
Online Presence and Passive Promotion: Strategies for establishing and optimizing an impactful digital footprint. Participants will gain insight into creating a cohesive online presence while leveraging passive promotion to build long-term visibility.
Industrial Agreements and Copyright: Understanding their significance, crafting tailored agreements, interpreting clauses strategically, and navigating copyright complexities. Participants will learn to independently register their copyrights, link them to necessary pay sources, and operate effectively within the independent sector, while exploring tools and agreements best suited to their situations.
Active Promotion and Strategic Reactions: Methods to proactively promote artists while adapting to dynamic industry shifts. Participants will discover techniques to balance planned campaigns with real-time responses to emerging trends.
Music Supervision and Sync Opportunities: Exploring the process of placing music in visual media, with a focus on copyright transfer and its implications. Participants will develop strategies to navigate sync opportunities and maximize value in the music supervision process.
Practical Applications:
Each topic is reinforced through case studies, real-world examples, and collaborative projects, ensuring that participants can directly apply their knowledge to real-life scenarios.
Flexible Learning Options
This course will be conducted entirely online, ensuring accessibility to participants worldwide. Highlights include:
- Global Insights: Exposure to international trends and practices.
- Collaborative Opportunities: Networking with peers and professionals across the industry.
- Practical Applications: Workshops and case studies reinforcing theoretical concepts.
Why Enroll?
This course equips participants with:
- Strategic and practical management skills
- Insights into global and digital industry trends
- Tools to foster sustainable artist careers
- Learn to use AI strategically
Whether you are an aspiring manager, an established professional, or an artist, this course provides the foundation for success.
For more information about enrollment, schedule, or collaborations, feel free to get in touch.
