Heini Ikonen - Mika Karhumaa

16.5.2026

Let the Narrative Guide Your Strategic Growth

Mika Karhumaa Articles AI in music industry, Alex Carr, Alterne, artist management, Cheltenham Jazz Festival, creative direction, digital and physical convergence, distributed agency, Heini Ikonen, Ida Marie Jassen, independent artists, industry networks, international music markets, King Yanzi, knowledge exchange, long-term artist development, Merylin Poks, Misha, Music Business, narrative-driven strategy, online presence optimization, professional conversations, situational awareness, Sofia Taxell, Southbank Centre, strategic growth, Tallinn, Tallinn Music Week

This spring has been one of those periods where everything seems to connect. My calendar has been full—meetings, travel, and especially conversations where one idea leads to another, and suddenly you realize you’re not just exchanging updates, but actively shaping direction. Looking back, one theme keeps repeating itself: the importance of letting the narrative […]