Here we go again—stepping into a new chapter with familiar purpose and renewed energy. As we begin the 11th edition of Managerial and Intercession Skills in the Music Business – The Modern Fundamentals of the Industry at Seinäjoki University of Applied Sciences, one idea defines this moment more clearly than anything else: strategic continuity. What […]
One of the most interesting things about 2025 was how consistently people reached out. Artists, managers, entrepreneurs, label executives, startup founders, and professionals working across the music ecosystem got in touch from different parts of the world. The roles varied, the questions varied, but the underlying need was often the same: clarity. In many cases, […]
If an artist’s intention is to tell their story, strategic considerations must be embedded directly into that narrative. What an artist chooses to say – and when – is never neutral. The story changes depending on whether the goal is to influence career opportunities, shape industry perception, or support long-term positioning. Part of this […]
