artist management strategies

5.11.2024

Black Friday Special: Essential Reading for Artist Managers

Mika Karhumaa News AI in artist management, Amazon book, artist management book, artist management course, artist management strategies, artist promotion AI, Author, best music business books, Black Friday in Music Business, career planning music industry, Library, Master Class music business, modern music management, music library, online presence for artists, Seinäjoki University of Applied Sciences

As Black Friday approaches, it’s the perfect time to invest in insights that will reshape your approach to artist management in the era of AI. In my book, The Art of Music Business Management – For Artists & Managers, I dive into essential principles that every manager and artist needs to thrive in today’s AI-driven music industry.

In this book, I speak directly as a manager to managers, or manager to artist, offering a perspective that gets straight to the heart of what matters most. By sharing insights from this viewpoint, I ensure that the key principles of artist management come through with the clarity and relevance needed in our modern, tech-driven world.

This book isn’t just about traditional artist management methods; it’s about a completely new approach that aligns with the way technology is reshaping our industry. I emphasize the strategies you’ll need to harness AI for more effective artist promotion, career planning, and building a lasting digital presence. The principles outlined in the book guide you on the next right moves to make, giving you a strong foundation to stay agile and adaptable.

I’ve designed this book as an accessible guide, providing clear, actionable steps that apply directly to your daily work as a manager. Whether you’re developing new skills or building upon existing ones, this book ensures that you have a solid framework for success in a field that’s changing faster than ever. From career-building tactics to measuring progress, I lay out the insights needed to make informed, creative decisions that secure long-term growth.

This Black Friday month, take advantage of the chance to get a resource that’s built for the realities of the music business today. I cover the nuances of managing artists in an era where AI impacts nearly every part of our profession, from developing strategies to implementing them with precision and relevance. Don’t miss out on the insights that can transform your management approach and lead to new opportunities.

Also, inquire about my upcoming Music Business Management Master Classes! Next year, I’ll be offering at least three courses that dive even deeper into these essential topics. Whether you’re new to the field or an experienced professional, there’s always more to learn.

Black Friday Special: Essential Reading for Artist Managers – The Art of Music Business Management

25.2.2023

A Chart That Makes You See Things Better

Mika Karhumaa Articles Artist development framework, artist management strategies, Artist manager course content, Artist manager tips, Building artist careers, Chart for artist management growth, Copyright in the music business, Developing a successful artist career path, Essential skills for music industry professionals, How to manage artists in the music industry, Music business charts, Music business framework for artist managers, Music Business Management, music business mentoring, Music career planning, Music industry frameworks, music industry insights, Music management tools, Music release strategy, Seinäjoki University of Applied Sciences, Storytelling in music business, The role of copyright in artist management

I have been asked this point of view for a while now. From my readers. I guess now is a time to put it out. About observations you also should be aware of. Some things are better reading from the book, while in some cases a short article can bring the idea out best. In this article – we are interested in the chart that book contains.

I have created this chart below for multiple purposes. This article is about two of them. The rest you can find out from this book.

A chart that we used at Seinäjoki University of Applied Sciences during 2023 course.

The Art of Music Business: For Artists & Managers

The chart has been developing along the way. When mentoring artists, teaching music business students, or in other ways trying to make my point clear – I have used this chart for framing. I am pretty sure it will help you too. To find your own style to handle things, everyone needs the frame – and hence a concept. Something to reflect on. This chart is made for you. I personally use the idea of it daily.

Music business management can be a difficult equation to figure out – especially among its most demanding subcategory, artist management. There’s so much to do. In the beginning, when there isn’t necessarily anything to take a grip on – you still need to make a next move. To start something. As an artist manager, you’ll need an artist with at least one recording out. Before that moment, everything is more or less artificial. It’s the release that eventually starts the journey. This is the lesson one. A starting point.

That release will also become a story root. The story root is one of the modern music business’s most significant feature. Consequently, our job is to define it, make it grow, as well as to nourish it and attach it with a new meanings. Without fulfilling this basic obligation, it is difficult to move on as a modern artist, artist manager or in tandem with a co-management. This alone is a good reason to read this book. It will explain in more detail the things to pay attention.

Fortunately, this isn’t the whole truth. In terms of the artist management, there are many things you can anticipate. Get ready for the future. The first two compartments of this chart, management & copyright, is the environment where you can be active all the time. Their completion doesn’t require other’s contribution. You can build them without any constraints.

Instead, the third compartment, intercession, is something that requires more from the manager. You need to have gained at least some level of field knowledge to get in run properly. Learn by doing – that’s the way. Intercession is also something that requires contribution of others. How to combine and attach all these elements together in sensible fashion makes manager a manager.

All this was the dilemma we dealt with comprehensively at our course. And that chart above as our compass.

Seinäjoki University of Applied Sciences students at Management & Intercession Skills Course 2023