Work in the music industry doesn’t stop for the summer — it simply changes shape. Much of it happens more quietly, behind the scenes, and often with extra care to respect others’ holiday rhythms. That’s what summer in the music business management is really about: staying active, adaptive, and intentional, even when the spotlight temporarily […]
Here we are once again, embarking on an exciting journey as the ”Managerial and Intercession Skills in the Music Business – The Modern Fundamentals of the Industry” course has officially begun at Seinäjoki University of Applied Sciences. This course is rooted in the principles of The Art of Music Business Management – For Artists & […]
After completing the ”Managerial and Intercession Skills in the Music Business” course at Seinäjoki University of Applied Sciences, our team, a diverse group of aspiring artist managers, felt invigorated and inspired. Under the guidance of our esteemed instructor, Mika Karhumaa, and his book The Art of Music Business Management – For Artists & Managers, […]
Music Business Education and Conversations In the dynamic world of music business management education, staying updated requires continuous learning and adaptation. One of the most effective ways to achieve this is through meaningful conversations with colleagues. These discussions often spark innovative ideas and lead to significant improvements in teaching materials, such as lectures, textbooks, […]
I am frequently asked about mentoring, coaching, and one-on-one sessions. People often want to know how to request such guidance and how to establish these relationships effectively. In my case, such relationships most often develop when people take the initiative to contact me. They have seen the impact of my work somewhere, come across […]
Here we are once more, as the ”Managerial and Intercession Skills in the Music Business – The Modern Fundamentals of the Industry” course has begun at Seinäjoki University of Applied Sciences. The course is based on The Art of Music Business Management – For Artists & Managers book, 2nd Edition, 2024. The essence of the course […]
This story came to mind as I began building my new Music Business Management Master Course. Experience is something that makes these courses and their sections significant. Music business management is something that is challenging to teach solely based on theory – you need to have experience in it. One could say that experience […]
When lecturing, one question always keeps popping up: “How did you meet in the first place?” Because it’s always a pleasure to talk about collaborators, this time I want to introduce Marilyn Reles-Lozano, the CEO of Present PR. I’ve been working with her for a year now. She’s both a returning guest lecturer at […]
When the first steps of the promotion are to be presented, the website cannot be ignored. In fact, the website provides a fertile ground when we talk about the road map, plan realization or just reacting accordingly. As it is with income types, also promotion can be divided in active and passive sections. Modern […]
