21.12.2024

Music Business Management Course for Everyone 2025

Mika Karhumaa News AI Era, Amazon book, artist management, artist management classes, artist management course, Career Insights, career strategy, Course Overview, EBSCO, Fall 2025, Focus Areas, Global Access, Learn More, Learning Objectives, Managerial and Intermediation Skills In The Music Business, Music Business, music business book, Music Business Management Classes, music business management course, Music Industry, music industry book, Music Industry Trends, Music Management Classes, Music Management Course, music supervision, Online Course, online presence optimization, professional development, Seinäjoki University of Applied Sciences, Sync Opportunities, The Art of Music Business Management - For Artists & Managers, Unprecedented Course

I have often been asked whether I organize course that anyone, anywhere in the world, can participate in. I am thrilled to announce that such a course will be available next fall!

The course will begin at the end of August 2025 and run through to the end of October. While the spring schedule for next year is fully booked, I’ve dedicated the fall to this course. Registration opens in spring 2025, but if you are interested already, feel free to reach out. I’d be happy to provide more details!

Below is the planned content for the course, which may evolve slightly but already captures the core vision. The course will be conducted entirely online, making it accessible to participants worldwide.

Managerial and Intermediation Skills in the Music Business

The Modern Fundamentals of the Industry

The Managerial and Intercession Skills in the Music Business course offers a dynamic and comprehensive exploration of the essential skills required in today’s music industry. Grounded in the principles of The Art of Music Business Management – For Artists & Managers (2nd Edition, 2024), this course bridges the gap between theory and practice, equipping participants with the tools needed to thrive in a rapidly evolving global environment.

Course Overview

Focus Areas:

Audiences and operational fields in the music business
Strategic use of online presence and social media
Building and sustaining artist-management relationships
Brand development and alignment with artist goals
Effective communication and joint action planning
Understanding modern preconditions
Strategic interpretation of industrial agreements and copyright, including insights into how to tailor them to your specific needs
Utilizing intermediaries for scaling and content enrichment
Leveraging AI and digital tools in music business management

A foundational version of this course has been implemented at Seinäjoki University of Applied Sciences since 2019. This new, expanded, and even more AI-focused curriculum is significantly broader in scope. It incorporates valuable learning experiences gathered over the years and is designed to cater to both beginners and more advanced participants.

Learning Objectives

Participants will gain the ability to:

Identify the diverse audiences and operational fields within the music business.
Create strategic social media and online presence optimization plans.
Harness the power of passive promotion to increase artist visibility.
Develop and enhance an artist’s brand identity.
Communicate effectively with artists and execute collaborative strategies.
Analyze and craft industrial agreements tailored to specific goals, learning what types of arrangements best suit their needs.
Integrate contemporary management models to support artist careers.
Leverage digital and AI-driven tools to enhance decision-making and execution.

Course Highlights

Key Topics:

Online Presence and Passive Promotion: Strategies for establishing and optimizing an impactful digital footprint. Participants will gain insight into creating a cohesive online presence while leveraging passive promotion to build long-term visibility.

Industrial Agreements and Copyright: Understanding their significance, crafting tailored agreements, interpreting clauses strategically, and navigating copyright complexities. Participants will learn to independently register their copyrights, link them to necessary pay sources, and operate effectively within the independent sector, while exploring tools and agreements best suited to their situations.

Active Promotion and Strategic Reactions: Methods to proactively promote artists while adapting to dynamic industry shifts. Participants will discover techniques to balance planned campaigns with real-time responses to emerging trends.

Music Supervision and Sync Opportunities: Exploring the process of placing music in visual media, with a focus on copyright transfer and its implications. Participants will develop strategies to navigate sync opportunities and maximize value in the music supervision process.

Practical Applications:
Each topic is reinforced through case studies, real-world examples, and collaborative projects, ensuring that participants can directly apply their knowledge to real-life scenarios.

Flexible Learning Options

This course will be conducted entirely online, ensuring accessibility to participants worldwide. Highlights include:

Global Insights: Exposure to international trends and practices.
Collaborative Opportunities: Networking with peers and professionals across the industry.
Practical Applications: Workshops and case studies reinforcing theoretical concepts.

Why Enroll?

This course equips participants with:

Strategic and practical management skills
Insights into global and digital industry trends
Tools to foster sustainable artist careers
Learn to use AI strategically

Whether you are an aspiring manager, an established professional, or an artist, this course provides the foundation for success.

For more information about enrollment, schedule, or collaborations, feel free to get in touch.

Music business management course for everyone coming in August 2025

18.3.2024

On March 26th it is available – The 2nd Edition

Mika Karhumaa News 2nd Edition, adlibris book, Amazon book, Artist, artist management, artist management book, audiobook, Book, books on the music business, E-book, EBSCO book, Ellibs book, Google Books, google play books, Hardcover, librarians, Library, music business book, music business management book, music education, music industry book, music management book, music marketing, music promotion, musician, Paperback, passive income for musicians, The Art of Music Business Management - For Artists & Managers, university, waterstones

On March 26th, it’s finally happening! The Art of Music Business Management – for Artists & Managers is getting its highly anticipated Second Edition. With nearly 50 additional pages, the book has been completely revised. March 28th is a wonderful day to release a book – I finally get to have a book published fairly early in the year for once.

This edition embodies the experiences I’ve gained while teaching and managing artists. Additionally, a second edition is a thrilling milestone for any author – it has already met its audience. I believe you, as the reader, will appreciate the improvements it has received. In a time when artificial intelligence is increasingly integrating into our daily lives, management must adapt accordingly. At least in some aspects.

Here’s the revised back cover as it appears on the book;

THE NEXT GENERATION OF MUSIC BUSINESS BOOKS IS HERE!

Karhumaa’s seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager’s point of view. Through this, you’ll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place.
This framework has been developed for today’s rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it.

Modern artist management is increasingly taking place in the digital realm and resembles screenwriting. As technology evolves, introducing new features almost daily, the management needs to adapt swiftly. This book discusses how success can be achieved in navigating this task.
The book is intended for all professionals in the industry. Management is a topic that touches all of us in one way or another. The book is particularly well-suited for educational purposes.

A manager needed to write this book. The author has three decades of experience in multiple capacities. Mika Karhumaa is a music business manager – specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.

As already said, the book is out on March 28th. From then on, it will be available on Amazon, Google Play Books, and many other retailers – and of course, for academic use, you can find it on EBSCO and Ellibs.

The Art of Music Business Management - For Artists & Managers - 2nd Edition, 2024 - will be out on March 28th! It is then available on Amazon, Google Play Books, EBSCO, Ellibs and many other distributors.