I was asked to contribute an article to the Island Music Conference magazine, led by Shaggy, on how AI is transforming management. While working on it, this piece practically wrote itself. If you haven’t yet come across The Art of Music Business Management – For Artists & Managers, now might be a great time to […]
Here we go again—stepping into a new chapter with familiar purpose and renewed energy. As we begin the 11th edition of Managerial and Intercession Skills in the Music Business – The Modern Fundamentals of the Industry at Seinäjoki University of Applied Sciences, one idea defines this moment more clearly than anything else: strategic continuity. What […]
One of the most interesting things about 2025 was how consistently people reached out. Artists, managers, entrepreneurs, label executives, startup founders, and professionals working across the music ecosystem got in touch from different parts of the world. The roles varied, the questions varied, but the underlying need was often the same: clarity. In many cases, […]
We are about to embark on a journey together. Our group’s Managerial and Intermediation Skills in the Modern Music Industry course brings together a group of participants from different backgrounds, each with their own perspective on music and management. Or, more precisely, “course” may not fully capture what we are creating. This shared starting point […]
It’s just around the corner. If you’re into the music business, you won’t want to miss this course. The Managerial and Intermediation Skills in the Music Business course is a dynamic and comprehensive program that delves into the core requirements of the modern music industry. Based on the principles of The Art of Music […]
Work in the music industry doesn’t stop for the summer — it simply changes shape. Much of it happens more quietly, behind the scenes, and often with extra care to respect others’ holiday rhythms. That’s what summer in the music business management is really about: staying active, adaptive, and intentional, even when the spotlight temporarily […]
This is the question posed by Vappu Aura, Director of Communications, Marketing and Public Relations – and it arose at a moment that can justifiably be called historic: the round table discussion on Finnish music export, held at the Parliament Annex (Pikkuparlamentti) in May 2025. ”This is what I was thinking about this week, when […]
Here we are once again. It’s a special moment: this marks the 10th time that the course Managerial and Intercession Skills in the Music Business – The Modern Fundamentals of the Industry is being held at Seinäjoki University of Applied Sciences. What began as a focused study unit has grown into a recognized platform for […]
Introduction The role of AI in artist management is evolving rapidly, reshaping the way artists and managers navigate the music industry. From optimizing contracts to enhancing online presence, artificial intelligence is becoming an essential tool in the modern artist manager’s toolkit. This article explores how AI in artist management is revolutionizing the business, providing valuable […]
On February 19, 2025, SeAMK’s Managerial and Intermediation Skills in the Music Industry course welcomed an extraordinary guest— film composer Timothy Williams. With a career spanning over 150 films in various capacities, from composing scores to orchestration, Williams brought unparalleled industry expertise and invaluable insights to students and faculty alike. His visit provided a unique […]
I am thrilled to reflect on the incredible lecture we had with Chris Lakey, a recognized expert in the music industry. His visit to my Managerial and Intercession Skills in the Modern Music Industry course at Seinäjoki University of Applied Sciences was nothing short of extraordinary. With his vast experience and unique position at Kobalt […]
Here we are once again, embarking on an exciting journey as the ”Managerial and Intercession Skills in the Music Business – The Modern Fundamentals of the Industry” course has officially begun at Seinäjoki University of Applied Sciences. This course is rooted in the principles of The Art of Music Business Management – For Artists & […]
I get asked often if I run courses open to anyone, anywhere in the world. That’s a great question and the answer is yes! This international online course will be held regularly from now on. This fall’s course began on September 9, and we will continue until the end of November. For next year, […]
Professional networking is an essential skill in the music business, shaping careers and creating opportunities in ways that often go unnoticed. Our recent discussion with Mandy Salem-Aubry on this topic revealed insightful strategies and principles that align with the modern industry landscape. Here, we delve into the highlights of that conversation, offering actionable takeaways […]
In today’s evolving music industry, where artificial intelligence (AI) plays an increasingly central role, Online Presence Optimization (OPO) has become essential for artists and managers alike. OPO isn’t just about visibility; it’s about creating a strategic online framework that AI can efficiently interpret and promote. This article explains how artists and managers can harness OPO […]
As Black Friday approaches, it’s the perfect time to invest in insights that will reshape your approach to artist management in the era of AI. In my book, The Art of Music Business Management – For Artists & Managers, I dive into essential principles that every manager and artist needs to thrive in today’s AI-driven […]
The intersection of the music industry and film is a fascinating realm where creativity flourishes, and opportunities abound. As a music industry strategist and author of The Art of Music Business Management – For Artists & Managers, I recently had the privilege of participating in the Helsinki International Film Festival. My involvement not only allowed […]
On October 22, 2024, I had the pleasure of giving a lecture at the Music Library of Turku City Library, focusing on modern music business management—a topic that resonates strongly with today’s music industry landscape. The intimate setting of the Music Library provided the perfect atmosphere for a deep dive into the complexities of the […]
After completing the ”Managerial and Intercession Skills in the Music Business” course at Seinäjoki University of Applied Sciences, our team, a diverse group of aspiring artist managers, felt invigorated and inspired. Under the guidance of our esteemed instructor, Mika Karhumaa, and his book The Art of Music Business Management – For Artists & Managers, […]
Music Business Education and Conversations In the dynamic world of music business management education, staying updated requires continuous learning and adaptation. One of the most effective ways to achieve this is through meaningful conversations with colleagues. These discussions often spark innovative ideas and lead to significant improvements in teaching materials, such as lectures, textbooks, […]
I am frequently asked about mentoring, coaching, and one-on-one sessions. People want to know how these relationships begin and how they actually work in practice. Most often, they start the same way: someone takes the initiative to reach out. They have encountered my work through books, lectures, or the visible impact of my projects, […]
Here we are once more, as the ”Managerial and Intercession Skills in the Music Business – The Modern Fundamentals of the Industry” course has begun at Seinäjoki University of Applied Sciences. The course is based on The Art of Music Business Management – For Artists & Managers book, 2nd Edition, 2024. The essence of the course […]
I’m thrilled to announce that the second edition of ”The Art of Music Business Management – For Artists & Managers” is out now! This book has been meticulously crafted since last summer, and it’s finally available. Reflections on the Second Edition Before putting a book out, you go through a wide range of emotions. […]
On March 26th, it’s finally happening! The Art of Music Business Management – for Artists & Managers is getting its highly anticipated Second Edition. With nearly 50 additional pages, the book has been completely revised. March 28th is a wonderful day to release a book – I finally get to have a book published […]
I am pleased to announce that The Art of Music Business Management – For Artists & Managers is receiving a second edition. It has been sold in over 70 countries and is available in the selections of several international universities. In a short period of time, the book has become one of the key texts […]
This story came to mind as I began building my new Music Business Management Master Course. Experience is something that makes these courses and their sections significant. Music business management is something that is challenging to teach solely based on theory – you need to have experience in it. One could say that experience […]
This question is frequently asked on an annual basis – how do I fill my days and what does it involve. In other words, what is my schedule like. Answering that question can be both easy and challenging – depending on the perspective from which you want to approach it. I like the word […]
Here we are once more, preparing for the commencement of the ”Managerial and Intercession Skills in the Music Business – The Modern Fundamentals of the Industry” course at Seinäjoki University of Applied Sciences. The course is based on The Art of Music Business Management – For Artists & Managers book. The course’s title itself […]
Happy New Year to everyone! I hope the year has changed in pleasant ways. I have news that I realized just a little while ago. This year marks 30 years since I began working in the music business as my profession. It’s often said that time flies, but in my case, that’s not entirely […]
A strong online presence is the foundation of your entire operation. In the advent of wider adoption of artificial intelligence, information regarding online presence is more topical than ever. What makes it topical is its multi-layered and impactful reflection. When built correctly, it protects, supports, coordinates, or streamlines your activities. Online presence isn’t just […]
